1.
Flattery is the simplest and most effective way to brainwash. As long as you say something beneficial to you, you will be more inclined to think that what he said is right, which is the biggest defect of human nature. When I want to destroy a person, I will hold him indefinitely. The higher he is praised, the worse he falls, especially in the workplace.
profit taking
"Profit-making promotion", "loss-making sale", "price jump" and "cash back", why are these official methods enduring? For nothing else, just because people who buy things always want to take advantage. Moreover, there has always been an information gap between sellers and buyers. Buyers never know what the cost of goods is, so when sellers make a profit, buyers will think that they have picked up a bargain. Many people think that a dress sold directly in 200 yuan is very cost-effective, but when the price drops from 2,000 yuan to 200 yuan, people will think that it is a high-end product bought at a low price.
3. Emotional binding
The first thing we should understand is that useful things in this world are often not very expensive, only those useless things are expensive. Water, food and clothes are actually not expensive, but useless things such as calligraphy and painting, jewelry and watches are expensive. In this case, if you want to sell useless things, you must bundle the concepts. For example, tie diamonds together with love and constantly instill in you the concept of buying a diamond ring when you get married. I don't know if you are happy after buying diamonds, but capitalists are happy anyway.
Create anxiety
Everyone has their own anxiety and pain points, and the anxiety and pain points of similar people are basically the same, such as: girls love beauty, old people are afraid of death, men are lewd, and children are afraid of being stupid. If you can grasp the pain point of a certain kind of person and make him anxious, you can easily control his behavior. For example, a slogan of an educational institution says: We are either training your children or training your children's competitors.