1, new media promotion: this part of the promotion is mainly to shape users' cognition, let people know about your company's products/brands, and let people think of your company's processing brands when they see some jewelry;

2. Search engine promotion: This part of the promotion is mainly to shape the brand (jewelry processing), so that people can see the positive information of your company (jewelry processing) brand when searching for your company in the search engine after they have a desire to buy.

Second, these two aspects are not absolute:

1, new media promotion: it can shape cognition and brand (jewelry processing), but mainly shape cognition;

2, search engine promotion: can shape cognition, can also shape (jewelry processing) brand, but mainly to shape the brand.

Third, teach you how to think:

In fact, if you think about it carefully, when customers know one thing and buy one thing, these two steps are basically the same. If you follow these two steps, there will definitely be no problem.