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How to write the script and creative introduction of corporate propaganda film? Thank you.
(A) pay attention to the appropriateness of the program content

Commentary is very different from written language, so it can't be decorated and written like written language. It must be described in a language that people can understand. And good comment creation should pay attention to the closeness to the audience and the content of the report. Approaching means that the commentary should have an immersive feeling.

A good explanation must be a language close to hearing, which can grasp and balance the program itself and the audience's psychology. Supplementing and decorating the picture will make the audience associate, reproduce the scene in the audience's memory, and echo and communicate with the scene in front of them. Wonderful explanations are often beyond the audience's expectation, telling what the audience vaguely feels but is not so clear, unexpected and reasonable.

(2) Pay attention to the integration with other TV expression means.

Commentary is a supplement to many TV expressions, and it is difficult to have high personal appreciation value.

A successful commentary should be in harmony with the artistic conception and atmosphere of the picture, with the movement mode, scene and scene of the lens, with the sound effect and actual sound, so as to truly blend the scene, sound and picture.

Commentary and other means of TV expression should be complementary and dynamic. In the program, the commentary should consider the design of the structure, the degree of relaxation, and the relationship with the TV means before and after. Interpretation and other means are an organic whole, always in a dynamic balance of change, and the dynamic balance depends on the needs of the program content. This whole should guide the audience into a more harmonious and wonderful atmosphere.

(3) Pay attention to the coordination with the emotion and rhythm of the program.

Compared with TV news, TV feature films are more profound and detailed. They should not only explain the ins and outs of things, the development and solution of contradictions, but also ask questions, solve problems, portray things imperceptibly, render the atmosphere, pay more attention to the application of artistic skills, the portrayal of prototypes, pay more attention to emotions and artistic conception, and mobilize all artistic factors to infect the audience.

The emotion and artistic conception of TV feature films are the result of the interaction between pictures and explanations. A set of pictures can give the audience a thousand ways of thinking, and whether the audience can think according to the creator's ideas depends entirely on the emotion and artistic conception of the explanation.

The composition of artistic conception needs scene blending, which is often the spiritual experience after the concrete and sensible image is internalized. The acquisition of artistic conception is not the senses, but the mind.

Excellent TV feature films always blend emotion and scenery, meaning and environment, thus producing strong appeal.

(4) Pay attention to its own implication and refinement.

In order to achieve the ideal artistic effect, TV feature films need implicit and simple expression techniques in their creation. TV thematic commentary emphasizes tolerance without exposure, leaving more imagination space for the audience, allowing the audience to participate in the program more actively, and achieving the effect from appreciation to interaction. A good feature film commentary needs the unity of the actual writing in the scene and the imaginary writing in the artistic conception, so as to lead without giving it, and give the initiative to the audience.

Commentary should have ideological penetrating power, which not only contains profound connotation, but also conforms to the transcendence of aesthetic psychology in time and space. Commentary should compress or extend the objective time and space according to the need, or survey the next five thousand years, or carve for a few minutes and seconds, so it should be highly summarized and concise. In the use of language, concise as poetry, people instantly get the true meaning of "hitting the nail on the head".

You can't have too many comments. Television pictures have provided the audience with many rich and sensible images, and the commentary must be light, punctual and leave room. Only when there are enough blank spots, the commentary can make the realm it creates turn around. The theme it implies is profound and not all-inclusive, and the content it expresses is rich and not all-inclusive. So as to leave the audience with room for thinking and aftertaste, activate the audience's imagination and re-creation, and make them get profound and extensive enlightenment.

Commentary can guide and strengthen the audience's immediate association. Generally, a certain gap should be left after the explanation to ensure the time of instant association.

Commentary should be concise, and attention should be paid to the specific methods of using words: sentences should be short, avoiding long sentences and complex sentences; In order to avoid repeating the content of the picture, the commentary often uses indicative words such as "here, there, those people" to attract the audience to look at the screen and look for answers from the screen.

Second, the creation requirements of different types of feature films.

When providing commentary for TV feature films with different contents, types and styles, there are many differences in charm, tone, pronunciation and expression, which can form different expression styles. The creation of each film should not only follow the general law of creation but also adhere to the general theory, and show great flexibility and creative personality.

Political film

Political films often discuss a phenomenon, a viewpoint and a hot spot in the fields of politics, economy, military affairs and culture, and many of them are major themes, and often record important events, people or major festivals.

Political commentary films have clear views and opinions, which are concentrated in the first complete explanation, and the pictures are mostly the image display of the corresponding content.

In this kind of film, the role of explanation is more important than the language of the picture, and explanation is dominant. As long as it is a discussion, it forms the interpretation style of "argumentative essay".

The commentary is solemn, heavy and competent, combining political theory with documentary and integrating philosophy and passion. When watching such programs, the audience pays more attention to language than images. Without explanation, the picture appears chaotic. When explaining such programs, don't suppress your voice and feelings, and don't be afraid to pretend to be the host. Some political feature films need relatively plain, soothing and objective explanations because of their special styles, and they need to be grasped flexibly in concrete practice.

(2) Character movies

Character films often take representative or characteristic people from all walks of life as the object of reflection to express a theme and an idea.

In people's movies, commentary and pictures are mostly complementary-commentary shows the inner activities of the people or their experiences, backgrounds, events and so on. And the picture shows the characters, their activities, working environment and interpersonal relationships intuitively.

The explanation of character films is generally narrative, with extremely natural and smooth expression and cordial, natural and gentle language.

The expression forms of character films are more flexible and diverse. Some characters appear in the first person; There are also the first person and the third person appearing alternately, when it is the narrator and when it is the dialogue of the characters themselves; There are also some forms of dialogue; There are also male broadcasters and female broadcasters.

The narrator is not only the narrator, but also the spokesman of the characters in the program. Therefore, on the one hand, the narrator should grasp the angle of his own interpretation and enter the field of vision of the characters to speak. On the other hand, the narrator should turn the narrator's heart into the hero's mentality, speak it in his tone, and show his inner feelings, which makes people sound kind and natural.

(3) Style movies

The commentary of amorous feelings films often shows the local customs, places of interest or beautiful scenery of a certain area, so as to meet people's needs of curiosity, appreciation and broadening their horizons, which is both ornamental and informative.

Style films mainly show the picture language of the scenery, and most of them are in an auxiliary position.

Some people call the performance style of amorous feelings films "descriptive", that is, many times it is mainly about description and things. Its language is kind, sweet, soft, sincere, interesting, soft and long, and its rhythm is light and slow.

Interpretation language should be full of fun, full of fun, carefully described, accompanied by pictures and music, sincerely lyrical, reflecting sincere care and cherish for nature and biology, forming a seamless artistic conception beauty and overall harmonious poetic beauty.

(4) Science and education films

Science and education films include knowledge and education in science and technology, health, culture and sports, life and other fields.

This kind of feature films often clearly show all kinds of things that need to be explained and expressed and the truth that needs to be clarified. The pictures and explanations complement each other.