1. Price factor

2. Brand reputation

3. Certification of testing institutions

First, let's look at the price factor. Shandong Gold Counter has thousands of gold per gram of 430 yuan and other brands of 530 yuan. The price difference is 100 yuan. This price looks very favorable, but does it mean that its quality will be poor?

Secondly, let's look at brand reputation. Shandong Gold, as a well-known brand, has a good popularity and reputation. This shows that they may have higher standards in product quality, but they can't completely guarantee that their products are pure gold.

Finally, let's look at the certification of testing institutions. If there is a test report from an authoritative organization that proves that Shandong Gold's products are pure gold, then its authenticity can be confirmed. But without these reports, its authenticity cannot be completely determined.

To sum up, we can't simply judge whether the thousands of gold in Shandong gold counters are true from three aspects: price, brand reputation or certification by testing institutions. In order to confirm its authenticity, it is best to go to the regular sales channel to buy and check its test report and certificate.