Hong Kong-owned brands: Chow Tai Fook, Zhou Shengsheng, Lukfook and Xie Ruilin.

At present, Chow Tai Fook has the largest scale and belongs to the industry leader. Zhou Shengsheng is small, but the quality and service are acceptable. Liu Fu is ok in some areas, but the development in most areas is not ideal. Xie Ruilin is currently in decline.

Domestic famous brands: Laofengxiang, Laomiao, Yayi, Zhou Dasheng, China Gold, Cuihua, etc.

Domestic emerging brands: Chaohongji, Tongling, Mankalong, i do, Dailier, etc.

Other domestic national brands: Leofoo, Zhou Dajin, etc.

Online diamond brands: coral, diamond bird, and others are basically dead.

Domestic local brands.

Many blessings are customized diamonds in Shenzhen, and their popularity is not high. There are too many such companies at present.