Just as flowers need green leaves to set off, even beautiful jewelry needs good light to shine. The color emitted by the light source itself is "light source color", and the color reflected by the light source is generally called "surface color". Except for some gems with fluorescent or phosphorescent effects, jewelry itself is not luminous.
In addition to unnecessary waste, the high temperature and electromagnetic radiation of too bright light will also damage the color of the object itself, especially affecting the structure and chemical composition of some organic gems, such as pearls, corals and amber. In addition, according to psychologists' research, dazzling lights will also have an emotional impact on customers and business personnel of jewelry stores, and will also affect the success rate of jewelry trading.
Stone halogen lamp.
(1) Downlight: Downlight is an essential light source for jewelers to identify and purchase jewelry, and it is only applicable to the space lighting of jewelry stores.
(2) Metal halide lamp: strong brightness and high light efficiency. But the light is too dazzling, the color rendering is poor, and it is easy to distort the color of diamonds, so it is not suitable for the lighting of counters and jewelry windows, only suitable for places with high ceilings.
(3) Projection halogen lamp: compact, flexible and easy to control. The sparkle of diamonds can be well presented, but ordinary halogen lamps have poor color rendering, yellow light, easy to distort the color of diamonds and short service life.
(4) Diamond halogen lamp (4500k): This is a professional diamond lighting lamp. The color rendering effect of light is high, and the projection effect of full spectrum is the artificial light source closest to natural light. In this light, every diamond can shine with the rotation of people's eyes, which better presents the charm of color and cutting. Compared with ordinary halogen lamps, it has the advantages of good color rendering and long service life, and can show the brilliant light of diamonds when applied to jewelry lighting.
In addition, optical fiber and led have the characteristics of soft and non-irritating light, rich light color, small thermal radiation and easy concealed installation, which are more suitable for the lighting of jewelry counters. If they can be properly designed and organically combined with the illuminated object, they will play the role of "icing on the cake".
2. Lighting arrangement
The ideal light distribution position is in front of the diamond ornaments, while paying attention to overlapping light sources, so that the diamond can refract and reflect light in all directions. In order to enhance the lighting effect, when the diamond is placed on a dark background, the installation density of the lighting lamp should be appropriately increased or the distance between the lamp and the diamond should be shortened.
Pay special attention not to let the light be too dazzling, which will affect the trading atmosphere. Diffuse reflection lighting uses downlights and energy-saving lamps as much as possible to make indoor light harmonious and create a stable atmosphere. You can also use diamond halogen lamps flexibly, which not only ensures the bright and eye-catching counter, but also creates a comfortable marketing atmosphere by taking advantage of its long irradiation distance.
Modern jewelry professional lighting has already surpassed the level of "bright enough". Reasonable and scientific arrangement of jewelry lighting can not only save costs and beautify the storefront, but also indirectly improve the "transaction rate" of transactions and achieve the effect of "getting twice the result with half the effort".
3. Lighting design of jewelry display case
Jewelry display cabinets are generally used to display small and exquisite items, and can be illuminated by spotlights or optical fibers. Pay attention to the collocation of light and color. For example, gold ornaments can be illuminated with cold cups; Silver products or gem products can be illuminated by daylight cups. Due to fever, the heat dissipation treatment of the showcase should be considered. If the project cost permits, it is also a good choice to use optical fiber lighting. The advantage is that it will not bring too much heat to the showcase. The design of lighting focuses on the principle that you can't see the light when you see it, and highlights the items displayed.