Current location - Plastic Surgery and Aesthetics Network - Jewelry brand - Amazon has invested in CPC advertising, but its sales have not increased. What should we do?
Amazon has invested in CPC advertising, but its sales have not increased. What should we do?
Not all sellers can advertise CPC.

The seller's products must have a box to do pay-per-click advertising activities;

The seller's sales plan must be a professional seller;

Don't set competitive brands as bidding keywords, such as selling Nike shoes but setting Adidas as keywords;

Don't set keywords that have nothing to do with your product, such as selling clothing products, but the keyword you set is phone? Cases, the system will automatically identify and judge such advertisements, and block these advertisements so that they cannot be displayed;

Pay-per-click advertising is not allowed to broadcast digital cameras and jewelry on American TV stations, and clothing and medical care on British TV stations.

Not all sellers who have advertised CPC can rank high.

The ranking rules of CPC advertising space are determined by performance and bid, and then the limited booths are continuously rotated every day and hour.

offer a price

CPC's click price is obtained by the bid of the second place+the percentage difference between the first place and the second place+your performance. That is to say, there is an upper limit of a certain amount, and the higher the bid, the more competitive it is (the predicted bid and cost per click of each keyword can be viewed in the background advertising promotion management).

Performance (performance)

One is ctr click conversion rate (click volume divided by display volume), and the other is ACOS advertising cost-sales ratio. These indicators can be seen from advertising reports or the background of sellers. The better the performance of these two indicators, the stronger the competitiveness of your products and the greater the appeal to buyers.

It must be noted that the weight of performance is often greater than the bid, which is determined by the nature of Amazon platform. So CPC can promote your traffic, but whether it can bring sales depends on the conversion rate, that is, performance.

Not all sellers who advertise CPC will have good sales.

When promoting CPC, please ensure that:

1. Is the topic up to standard?

Title setting formula = core keyword+brand+highlight+material+secondary feature+attribute [size/capacity/color/quantity ...]

① Don't capitalize all titles except prepositions (except initials), just capitalize the first letter of each word; The first letter of a preposition placed at the beginning of a sentence should also be capitalized.

(2) The title should not contain promotional information, which is not recommended.

(3) The title should be written in accordance with the language habits of the corresponding site, and Chinglish should not appear. Spelling mistakes are taboo.

2. Has the main drawing been modified?

The picture displayed in the advertising space will also be the main picture of the product, so the picture should be attractive enough so that the advertisement will not be done in vain.

① Please do not directly copy the pictures of competitors or suppliers in the main picture. Only the actual pictures can be competitive.

② On the white background, the front of the product faces the customer, which should occupy more than 85% of the picture area.

The main drawing shows the important accessories (if any) or all the contents of the product, which is simple and clear. You can refer to the picture settings of big brands. There is only one principle, suck! Leading! Eyes! Ball!

3. Have you reviewed and optimized?

If your review score is not above 4, don't advertise yet. Buyers don't like to leave comments, but they like to read them! Moreover, the audit situation has affected the buyer's purchase decision to a certain extent. Therefore, a 4-point comment is the basis for sellers to advertise CPC, remember!

① Don't be soft on the bad reviews that should be removed. Don't be too late!

(2) Brushing the bill is not a very witty choice. If you have to brush, you'd better try to get VP.

(3) The evaluation should be obscure, and the word "praise" cannot appear in the buyer's communication email.

Finally, stay: novice sellers should not rush to do CPC, listing is what you need to focus on; When you meet the requirements of advertising CPC, the list still needs to be continuously optimized. Remember, CPC advertising can bring you traffic, but it depends on the list to promote sales.