1. Industry self-discipline. The so-called jewelry, to be honest, is just a stone. Some stones are really scarce, and it is understandable to sell them at sky-high prices. But can more people accept some relatively ordinary jewelry at the right price? This requires self-discipline of the whole industry. If we can set up a similar alliance organization, through authorization, let consumers know that the goods with this alliance logo sell genuine good goods.
2. change the impression. Take Bian Xiao, a civilian, for example. I always feel that jewelry is something above us, which we can't afford. There are too many pits to consume easily. It is an urgent problem to change people's impression of the high price of jewelry industry.
3. Increase investment in physical stores. Television direct selling gives people the feeling that they just grab it and leave without giving customers real feelings, while physical stores actually provide customers with a real experience of the scene and objects, which is more likely to arouse customers' buying impulse. However, physical stores also have a limitation, that is, the coverage is too narrow, but as long as it is precipitated by time, time will repay the merchants.
4. Change the mode. The traditional TV live broadcast mode gives people the feeling that it is too empty, and TV shopping channels may sell dozens of products a day. The "Jewelry" launched in a certain treasure broadcasts all the marketing contents of jewelry, which on the one hand gives people a professional feeling, on the other hand, it also makes people more recognized for the quality of products. At the same time, what I saw on the internet some time ago, the mode of live online cutting and online celebrity, became popular through online celebrities and on-site cutting. In the process of editing the material, the audience can popularize popular science knowledge and have an intuitive understanding.
5. Make an appropriate commitment, learn from the methods of mahogany manufacturers, and promise to recover the products sold by themselves. I believe all jewelry manufacturers have ways to identify their own jewelry. Can they make a promise that well-preserved jewelry can be recovered at the bottom? For gold with weight as the unit of valuation, many jewelry stores collect it and recycle it on time.
Compared with other industries, the jewelry industry has its own particularity: the scarcity and non-renewable products, but these two characteristics also limit many jewels from entering the homes of ordinary people. There is still a long way to go for the jewelry industry to do a good job in marketing. The above views are purely Bian Xiao's personal views and opinions, and may also have made some taboos in this industry. Welcome fellow travelers to discuss with each other, and also welcome the praise and attention of parents passing by.