As the founder and disseminator of "Shanghai Jewelry", Lao Fengxiang has formed a corporate culture of "sincerity, faithfulness, precision and perfection", and will develop hand in hand with shareholders, customers and employees with the business philosophy of "entering, winning and enjoying" and the development strategy of "being superior, stronger and bigger".

In 2 1 century, Lao Fengxiang will become the main force in Shanghai's tourist souvenir industry with the goal of building the first brand in China's national jewelry industry and taking the 20 10 Shanghai World Expo as an opportunity to develop gifts and tourist souvenirs.

Second, Chow Tai Fook Gold Jewelry

Chow Tai Fook Jewellery and Gold Shop, a gold brand in China, was founded in 1929. In 1960s, Chow Tai Fook was taken over by Mr. Zheng Yutong, and then his 999.9 pure gold jewelry became a model of the gold jewelry industry.

In the early 1990s, Chow Tai Fook decided to set a "one-price" at a cost plus a reasonable profit, and now it has become another name for "genuine products".

Third, Cuihua gold jewelry.

Cuihua Gold Store, founded in 1895, is the most representative gold and silver firm in the northeast gold and silver industry, mainly dealing in gold and silver jewelry, taking into account other treasures.

In the old China period, because of its huge circulation capacity and monopoly position in the gold and silver industry, it has been playing a decisive role in the quotation, manufacture and sales of gold and silver in the whole Northeast.

Fourth, Baitai Gold Jewelry

Baitai took the lead in putting forward the new concepts of "cultural gold" and "fashion gold" in the industry, which made outstanding contributions to the development of gold brands in China and promoted the international status of gold brands in China.

The company vigorously promotes the brand differentiation strategy, and launches three brands, namely "Huangguan Fashion", "Baitai Jewelry" and "Shangjinyuan" according to the subdivided gold jewelry market, so as to meet the needs of various consumers for gold jewelry.

Fifth, Caibai gold jewelry.

In 2008, the sales of Caibai Company reached 3.5 billion yuan, up 47% year-on-year, and reached a new record high. So far, the company has been ranked first in Beijing's gold and jewelry sales for 19 years in a row, and ranked first in the national single store sales.

The company's own brand "Caibai Jewelry" was rated as "the most influential brand in China industry", and Caibai brand gold jewelry (jade jewelry) won the title of "China famous brand product". In 2009, the State Administration for Industry and Commerce published a list of 390 "China Well-known Trademarks" on China Trademark Network, among which "Caibai" was famous.