Take the opportunity of "Valentine's Day" to launch special offers and live theme shows for different groups of people to enhance brand awareness, establish corporate image and promote jewelry sales.

Theme: Destined to be "golden", accompanied by China.

I-word duration

Location:

Ginza shopping mall business branch cuihua gold shop zhuangui

Activity content

I. Publicity activities

Time: August1-August 2.

1. Bride special offer

Cooperate with Xinbei Wedding Photography Shop to launch preferential packages for women who are about to have a wedding. Buy "Sanjin" jewelry at Cuihua Gold Store, and you can get a New North Wedding Voucher (guaranteed minimum discount). If you take a wedding photo in Xinbei, Xinbei will have the lowest discount coupon in Cuihua Jindian to attract customers and enjoy customer resources.

2. Send roses or sterling silver jewelry

During the activity, if you buy gold with the amount of 1999 yuan, you will get a pair of sterling silver jewelry or some roses.

Remarks: the clerk of Cuihua should register well. You need to contact the flower shop in advance to buy roses.

3. Free card processing

Customers who visit Cuihua Gold Store on Valentine's Day can apply for membership cards free of charge and enjoy corresponding discounts. (You can get a 6-7 discount when you buy diamonds on the same day)

4. Parent-child plan

Put some plush toys that children like in the children's silver jewelry area. You can get one for free if you buy 999 yuan of gold, and you can get one if you buy 200 yuan children's silver jewelry plus 1 yuan.

Second, on-site activities

Time: February1March-February 14.

1. Gold Underwear Show

3-4 models are displayed in the shopping mall in golden underwear of Cuihua Jindian. (The runway position is waiting for the approval of the mall)

2. Body painting

The body painting design of advertising company should conform to the theme of Valentine's Day and the image of Cuihua Gold Store.

3. Interactive procedures

The emcee of the advertising company will host live interactive programs and design fresh games to attract customers. Winners will receive a small Valentine's Day gift from Cuihua Gold Store, and the master of ceremonies will organize a live lottery.

4. "Love Language" Wall

Prepare a blackboard and some sticky paper, and decorate a beautiful Valentine's Day background on the blackboard. Passers-by can write down their confessions to their loved ones on small notes and stick them on the blackboard.

Activity site layout

The showcase is decorated with romantic and magical colored yarns, and high-grade romantic balls and ribbons are hung.

A heart-shaped happiness door is placed at the small cross in front of the booth, so that guests can feel the warm atmosphere as soon as they enter the booth.

Small speaker, high sound quality, no space, shocking sound.

Budget: The Gate of Happiness: 100 Yuan/set x2 =200 yuan.

Magic yarn: 25 yuan/meter (calculated according to actual size)

Romantic ball: 35 yuan/piece (according to actual quantity)

Ribbon: 15 yuan/strip (according to actual quantity)

Activity publicity

First, the SMS platform. From July 25th, SMS will be sent once a day, with different contents, and the activity notice will be sent to the target customers through intensive SMS.

Second, distribute publicity pages. The contents included in the leaflet include: Valentine's Day promotion activities of Cuihua Gold Shop, gold underwear display of Russian models on that day, and on-site prize-winning interaction. From July 25, leaflets will be distributed in major shopping malls and places with high traffic.

Third, online publicity. Publish relevant information on Baidu's "Puyang Bar", "58 City" and "Oilfield Information Port Forum" and other free websites.

Fourth, media participation. On the day of the event, media reporters with large subscriptions such as Puyang Morning Post and Puyang Radio and Television News were invited to write press releases to expand the visibility and influence of the event.

Get ready.

First, the gold underwear show. After the mall is approved, contact the headquarters to apply for props and contact the advertising company to make an appointment for Russian models.

Second, determine the preferential items. After the goods are updated, the specific contents of Valentine's Day offers and cooperative merchants' offers will be formulated.

Third, advertising companies submit interactive programs and preside over the process. Negotiate with the advertising company to determine the program flow and schedule on the day of the event. (It is required to promote the brand of Cui Hua in interactive programs, such as the host introducing the history of Cui Hua, asking the audience to answer, and getting a small gift if you get the right answer. )

Fourth, small gifts. Printing envelopes or gift boxes and other packaging, it is recommended to install cooperative merchant coupons, Chinese coupons or membership cards, small gifts, etc. (Small gifts need to be ordered online)

5. Write a leaflet and give it to the printing factory. After the activity content and preferential measures are determined, write an advertising copy and submit it for production.

Sixth, prepare the required props. In addition to the audio and other equipment provided by the advertising company, the company also needs to prepare:

Blackboard, adhesive tape, multicolor fountain pen, gift box, rose, camera, cash register, etc.

Seven, lottery tickets should be printed in advance.

Eight, security issues. The clerk appointed by Cuihua Gold Store is mainly responsible for the safety of gold ornaments and needs the assistance of mall security.

Activity effect prediction

First, enhance brand awareness. Through the gold underwear show and other programs, we will expand the popularity and reputation of "Cuihua Gold Store" in Puyang, let the people fully understand the long history and exquisite skills of Cuihua Gold Store, and lay a solid foundation for future promotion.

Second, establish alliances with cooperative businesses. Jewelry and gold related wedding photography will establish a good cooperative relationship with Cuihua Jindian through this activity, and create a win-win situation of enjoying customer resources for a long time.

Third, promote sales. Through preferential activities, free cards can attract a group of tourists and establish a member recommendation system. For example, introducing friends to buy jewelry, friends and myself can get certain rewards. Promote the overall sales of gold jewelry with various marketing models.