202 1 A year has passed by half. In the first half of this year, we will gain something, but there will also be some shortcomings. It is better to write a summary, accumulate experience and better carry out the work in the second half of the year! The following is a model essay on the work summary of 202 1 shopping mall in the first half of the year, which I compiled for your reference only. Welcome to reading.

202 1 summary of the work in the first half of the year (I) In the first half of 2002/kloc-0, all the staff of the construction company made a breakthrough around the business strategy of "differentiating operation, enhancing brand connotation" and the management strategy of "building enterprise execution".

First, the business performance has risen steadily, with sales exceeding 100 million.

Actual sales reached 130% of the annual assessment plan, with a year-on-year increase of 15%, and net profit increased by 38 1%. Established the leading market position of xx regional market.

The business adjustment effect is outstanding. In the whole year, 104 channels were added and 123 brands were eliminated, with an adjustment rate of over 70%. All seven categories in the audience achieved an increase of more than 20%, and the highest and lowest starting points increased by 26% and 13% respectively compared with last year.

Grasp two projects with both hands. In the projects of "building 20 million brands" and "introducing 10 mature brands", 2/kloc-0 brands have achieved sales of over one million, and the overall sales increased by 36% year-on-year, accounting for 27% of the total sales.

Plan to expand sales and increase profits first. Break through convention, integrate resources, grasp hot spots, carry out personalized marketing activities, and always maintain regional leading edge in marketing activities.

Second, the service system has been continuously improved and the on-site management has achieved remarkable results.

2 1 year, Jianer paid close attention to on-site management, fully implemented the "family service" system, and held a big discussion on "service awareness" among front-line employees. The hardware facilities of the shopping mall have been comprehensively maintained and rectified, which has made the image of the shopping mall look brand-new.

Third, the concept of "implementation" is deeply rooted in the hearts of the people, and human resources continue to tap the potential.

The guiding ideology of "building enterprise execution" runs through the training work throughout the year. * * * More than 900 class hours and 10000 person-times of various trainings have been carried out, which has truly fulfilled the work requirements of establishing a learning organization and cultivating knowledge-based talents. Two large-scale job rotations were carried out, involving 37 job changes, which formed a strong response among employees.

2 1 year has made remarkable achievements, but there are also the following six problems that restrict the development of enterprises:

Question 1: The disharmony between management structure and development goals is still obvious.

Question 2: There is a contradiction between the predictability of market form and the implementation of specific commercial measures.

Problem 3: The singleness and irreplaceability of the promotion form restrict the development of marketing work.

Question 4: The gap between daily sales and hot sales has not narrowed, but has a tendency to expand.

Question 5: The supply and structure of seasonal commodities have not changed.

Question 6: Although the supplier channel integration changed in 2004, the effect was not obvious.

202 1 the business competition in the surrounding areas of Qingshan will become increasingly fierce. In the face of unemployment in the past and being chased by Castle Peak Department Store, we will focus on the following aspects:

First, grasp the Spring Festival market, ensure a good start, and swear to win the annual goal.

Guided by the Spring Festival marketing work, fully implement the peak season marketing strategy to ensure a good start of1-February and the smooth realization of the annual business objectives.

The second is to accurately grasp the market positioning and implement differentiated management.

Slightly improve the management level, implement overall dislocation with Shang Qing, Xu Dong, and Puzzle Cat, and build a regional fashion department store. Especially in the regional market to achieve the exclusive operation of mainstream brands.

Three, the formation of commodity department, the implementation of sales separation, increase investment adjustment.

Through the improvement of organizational structure, it provides a powerful soft environment for speeding up the adjustment progress, making the adjustment work develop step by step, thus achieving the classic management mode of regional department stores.

202 1 summary of the work in the first half of the year in the shopping mall (2) time inadvertently passed through my fingers, and it was another year in a blink of an eye. Looking back on the work in 20021year, with the correct guidance of the company leaders and the strong cooperation of my colleagues, all my work can be carried out step by step. Now let me summarize the work of 202 1.

First, strive to expand their knowledge in the work of 202 1.

I think being a shopping guide is like taking a free MBA course, which has taught me a lot of knowledge and skills that I can't learn on campus. Nowadays, customers are more and more rational and intelligent, so we need to sell products better, persuade customers better and learn more professional product knowledge, so over time, we have become experts in a certain field. I couldn't even answer some basic questions about cosmetics before, let alone why. I think there are two problems: on the one hand, the training of the company is not in place; On the other hand, the awareness of self-learning and growth is too poor. I think if I go on like this, I will still be an ordinary nobody after ten years, and success will never be with me. In XXXX, I participated in several professional trainings organized by the company. In my spare time, I also go online to find all kinds of cosmetics and beauty knowledge to enrich myself. Now I can confidently say that I am an expert in beauty care and skin care.

As a shopping guide, in addition to learning professional knowledge about goods, you also need to learn a series of peripheral knowledge related to goods, so that you can be more confident, more professional and have a higher transaction rate. Therefore, I use my spare time to participate in the work of other departments of the company and learn from my colleagues. Such a casual behavior has made my business more and more smooth and made me one of the best shopping guides in the company's sales performance. I do more than others and learn more than others, so I will have more experience than others, so I will grow faster and earn more than others. Learning is for oneself, for wealth, for success and for happiness, so as an excellent shopping guide, he is not only an expert in some products, but also has all-round knowledge.

Second, cultivate one's psychological quality at work.

In our work, we have to deal with people from all walks of life every day. They come from different industries and different levels. They have different needs and different mentalities. If we want to serve every customer well and satisfy them whether they buy or not, we need to show first-class psychological quality when we say "no" to others in the face of failure. Therefore, I want to thank my work, so that I can learn the skills of observing color, looking around and listening around, and my psychological quality has been well exercised in my work.

Third, exercise your basic sales skills by heart.

I don't want to sell anywhere in my life. I think any job is related to sales. Even if the United States is running for president, the president will make a speech and sell himself. An excellent shopping guide should not only have good psychological quality of sales and service, but also become an excellent sales psychologist. In my daily work, I learned to analyze the psychological changes and needs of customers through every little gesture and facial expression of customers.

Fourth, the eloquence has been greatly improved.

To be an excellent shopping guide, you must have first-class eloquence, and you can express your ideas through language. In my daily work, I communicate with different customers and introduce products every day. Over time, my eloquence and communication skills have been greatly improved.

Fifth, cultivate contacts and improve the rate of customer return.

We deal with people every day in the sales process, so this is the best opportunity to learn how to communicate with people, how to build trust and how to win recognition from others. I, on the other hand, fully grasped this opportunity, turned a strange customer into a bosom friend through excellent service, made all kinds of customers like me, and made full preparations for future success. I never realized this before. Work is just for work. I never thought what I could do to prepare for the future.

Of course, there are still many shortcomings and difficulties in my work, so I will not be proud of these gains. I will constantly improve my professional quality, strengthen business training and study, constantly improve the shortcomings in my work, and serve the company and customers with more enthusiasm and quality work. We work most of the day. Only by making our work truly happy can our life be truly happy. I am glad that I have found a job that can make me happy and fulfilling. I love my job very much. In the new year, I will devote myself to my work with more enthusiasm and contribute my light and heat to the company!

202 1 Summary of the work of the shopping mall in the first half of the year (III) Over the past six months, under the correct leadership of the company's board of directors and the general manager's office, and with the concerted efforts of all the cadres and employees of the center, we have made breakthroughs in innovation, enlivened our operations and achieved both social and economic benefits. The total sales of commodities soared in the whole year, and the annual sales reached xx billion yuan. The awareness and credibility of new shopping malls among consumers have increased rapidly, and the brand effect has become more radiant.

After the strategic adjustment of the business structure of each store, the shopping center has shown new changes and encountered new problems in the new business environment.

First, the scale of enterprises has expanded. The business area increased by% and the number of employees increased by xx%, making it the largest department store in xx.

Second, the format features are obvious. Take department stores as the main format, increase the proportion of clothing business and gather well-known brands.

Third, management is more difficult. With the rapid expansion of enterprise scale, the operating costs increase correspondingly, making management more difficult.

Fourth, industry competition has intensified. The opening of xx Mall and the adjustment of XX have further intensified the commercial competition between shopping malls.

Facing the new business environment and market competition, in order to achieve and exceed the company's sales target of 10,000 yuan this year, all departments of the shopping center have used a lot of brains from adjusting the product structure to doing a good job in marketing promotion, from strengthening internal accounting to ensuring business safety, and adopted a series of effective measures, which have received good results. Looking back on the work in the first half of 2002/kloc-0, we mainly focus on the following aspects:

Do a good job in marketing promotion and shorten the market run-in. A newly opened shopping mall has a process from opening to marketability to consumer approval. In order to shorten the running-in period as much as possible, shopping centers make a big fuss about marketing promotion. After the successful opening of the shopping center at the end of last year, all departments seized the opportunity, seized New Year's Day and Spring Festival, and launched a series of powerful promotional activities to gather popularity, expand influence, promote sales and achieve a good start.

After the festival, the shopping center adjusted its thinking in time and shifted its focus from ensuring supply in the peak season to promoting sales in the off-season. Adhere to the principle of "borrowing festivals but not festivals", and especially do a good job of "making festivals without festivals". In view of the characteristics that the passenger flow in shopping malls is better at night than during the day, weekends are better than working days, and festivals are better than usual, we actively strive for the support of manufacturers, integrate all kinds of marketing resources, plan marketing plans in a unified way, grasp the time, form, scale and intensity of marketing activities in a unified way, and amplify the promotion function of marketing resources.

At the same time, according to the characteristics of customers' shopping and shopping as leisure ways, we should increase the entertainment and participation of promotional activities and strive to make commercial promotional activities more cultural. For example, the Gold and Jewelry Department's "Charity Sale of Helping Students, Helping the Disabled and Helping the Poor with Jewelry and Jade" activity, and a series of popular entertainment activities launched by the Women and Children Department during the "June 1" period not only attracted the active participation of a large number of consumers, but also achieved good social and economic benefits.

In addition, make full use of the special sales on the first floor atrium and the fifth floor to carry out promotional activities such as underwear show, fashion show and fitness dance, as well as special sales on out-of-season goods such as bra underwear, sweaters, luggage and leather goods, brand-name clothing and sportswear. Over the past year, shopping centers have launched promotional activities, large and small, no less than X times, so that there are activities every week and discounts every day. During the first anniversary of the opening of the shopping center, the company uniformly planned and launched the "Six Stores Celebration" promotion activity, which was large in scale, wide in scope, rich in promotion resources and unprecedented in preferential treatment, forming a sales climax. From xx to xx, X days, the sales of commodities reached a record high, exceeding 10,000 yuan.

202 1 Summary of the work of the shopping mall in the first half of the year (IV) Since the beginning of this year, the clothing shopping mall has been working closely around the various task indicators issued by the shopping mall, and has made remarkable achievements in strengthening management, strengthening awareness and carrying out activities, which has made great contributions to the sustained and rapid development of the shopping mall.

Since its opening in 2008, the clothing shopping mall has made three large-scale commercial layout adjustments under the premise of development, which has improved the brand structure of clothing and rationally utilized the benefits ... Only in this way can the shopping mall develop rapidly and stably.

This year, our shopping mall closely revolves around the overall deployment of the shopping mall and the work plan for the whole year of 2008. The leading group of shopping malls went out to investigate and study, repeatedly scrutinized the upgrade plan and implementation details, learned advanced business concepts, and made rational use of efficiency, which achieved remarkable results. What is particularly worthy of recognition is that in this year's upgrade, we have taken a series of powerful measures, such as expanding business area, upgrading brands, adjusting product positioning, transforming storefronts, and strengthening management. All the staff worked together as one and achieved certain economic and social benefits. Not only improved the corporate image, but also the sales performance continued to climb.

Looking back on the work in the first half of 2002/kloc-0, we can summarize as follows:

First, to adapt to the upgrading of market demand, the overall business layout is adjusted reasonably, the brand structure is maturing day by day, and the business performance is gratifying.

The clothing store planned the task of xx million yuan throughout the year and actually completed the task of XX million yuan; The gross profit plan is xx million yuan, and the actual cost is xx million yuan.

This year, new product fees, advertising fees, decoration management fees and other income were added, and the accumulated net profit was more than 10,000 yuan. In order to achieve good business performance, we have taken the following measures.

1, keep up with all kinds of large-scale promotional activities in the commercial building, and don't miss any sales opportunities.

According to the overall arrangement of the shopping mall, in many large-scale promotional activities, our shopping mall can actively cooperate with the theme of the event to promote sales with activities and festivals. During the anniversary, group celebration, golden week and other important promotion periods. , has achieved good sales performance and economic benefits, the highest daily sales exceeded one million. In cooperation with the activities of the commercial building, we have done a lot of preparatory work, actively contacted manufacturers to supply, increased marketable varieties, flexibly promoted sales, guaranteed bottom deduction points and strived for a win-win situation.

2. Expand the business area, make rational use of flat efficiency and enhance the business brand.

Brand management adopts the principle of grasping the big and letting the small, adjusting and introducing more than xx brands, and there are more than xx counters with annual sales exceeding one million. It ensures the promotion of the commercial orientation of our commercial buildings.

In the process of upgrading, Mr. Feng led the members of the shopping mall team and relevant departments to repeatedly analyze, study and carefully plan, expanded the business area of men's wear, sports and leisure, expanded the clothing shopping mall from the original two and a half floors to three and a half floors, and upgraded the business area and brand of men's wear, sports and leisure. Men's wear has developed from more than 20 brands to 6 1, and more than 30 well-known men's wear brands such as xx have been introduced. The international sports brand xx has settled in our shopping mall. And introduced more than 20 domestic sports and leisure brands such as xx and neutral leisure brands such as xx, and successfully completed this year's upgrade task, which was well received by business colleagues and consumers.

After the upgrade, the adjustment points of men's wear and sports increased by X-X on average. The net profit such as rent, management fee and personnel salary increased by more than xx thousand yuan, which laid a good foundation for improving sales performance.

In order to meet the needs of the overall image development of the commercial building, and at the same time take into account the key points of this commercial layout adjustment, more than 10 women's clothing brands with poor sales performance were eliminated by the last elimination system, and more than 10 women's clothing brands were introduced, including Kaxilu, Yanuo, Funaier, Tikri, Rehuo, Fanaza and Fair. Successfully completed this year's upgrade task, laying a good foundation for planning to upgrade the women's brand again next year.

3. Strive for perfection in management, find out the shortcomings of their own management work, and draw up supplementary plans and implementation plans for work details.

This paper discusses the problems encountered in practical work, seeks solutions and implements them, and gradually improves the management system of shopping malls. After upgrading this year, the commercial building held many large-scale promotional activities to gather popularity. At work, we found that every day after noon and 5 pm are small sales peaks outside weekends. In view of this situation, we adjusted the working hours of cashiers and shopping guides, and adjusted the morning shift from 1: 30 pm to 12: 30 pm. The early shift staff asked to have lunch after 12: 30, which put an end to the phenomenon of being empty because of eating. It not only avoids the phenomenon that customers can't afford to pay for shopping at noon and run away in the afternoon because they are rushing to work, but also avoids the phenomenon that customers are dissatisfied with the shopping mall when they are not received by the salesperson, which improves the sales performance.

Ask the head of the cabinet to take responsibility, record the sales of the cabinet group every day, make a summary at the end of the month, and calculate the sales profits and expenses of the cabinet group this month, so that the head of the cabinet can provide timely and accurate data no matter what data the mall needs. Let everyone know how to operate, how to settle accounts and how to manage.

4. Cultivate talents in all directions, care about employees' lives, and enhance cohesion and core strength.

Our clothing store has 86 self-employed workers and more than 300 factory employees. Over the past year, improve the quality of employees, enhance service awareness, strengthen management, and seek benefits from management. Many activities such as store sports meeting, simulated shopping, speech contest, 100-day sales contest, POP contest and model performance were held. In the first POP contest held in the commercial building, he won the first place in the total score of the group. Anta counter won the second place in the live simulation shopping demonstration. Enhance the cohesion of employees and glow their enthusiasm and enthusiasm.

Second, improve the quality of employees and seek benefits from management.

In this upgrade, the members of the leadership team of the shopping mall set an example, not afraid of being dirty or tired, and everything played an exemplary role in providing services. It only took more than 40 days to complete the task of upgrading the three-story building.

The person in charge of the counter is proficient in shopping guide and cashier business from the perspective of improving his own quality. Now, no matter which counter staff is in short supply, or customers queue up for large-scale activities to pay money, each counter leader can replace grassroots posts. Improve the economic benefits of shopping malls while facilitating customers.

The improvement of the quality of the cabinet director has driven the members of the cabinet team. With the overall improvement of the quality of employees, the establishment of brand awareness, the sales performance has been rising, and the profit has doubled compared with last year.

Third, cultivate talents in an all-round way and lead the work of other departments.

Discover the bright spot of each employee and make good use of it, so that they all have a "useful place." We have trained a high-quality model team of employees who can participate in various competitions, and trained many excellent journalists. Articles are often seen in xx.

No matter what promotional tasks or activities are arranged in the commercial building, we can overfulfil or achieve leading results. At present, our store has cultivated a hard-working staff team that doesn't care about gains and losses, regardless of remuneration, and has been praised by store leaders and relevant departments for many times.

Fourth, establish employee files, understand employees' family status and care about employees' lives.

Through the establishment of employee files, I learned the first-hand information of employees. Take care of employees with special difficulties at home and mobilize employees to care for and help them. Take the initiative to take clothes and daily necessities from home to poor employees; Building a house in an employee's home, we mobilize employees to use their personal time to help her home; The employee's brother had a car accident, so we asked questions and tried our best to relieve the employees' worries. Driven by us, our shopping mall has now formed a good atmosphere for everyone to help when they are in trouble.

Five, carry forward the enterprise spirit of "diligence and thrift", reduce costs, save potential and reduce unreasonable expenses.

It is everyone's responsibility to be thrifty in our shopping mall. On the premise of economy, reduce the number of small logistics personnel and reduce the per capita salary. There used to be four cleaners on the first floor, but now there are two cleaners on each floor. There should be two cleaners on the first floor of the bathroom, and now there are two cleaners on the second floor. Each person saves nearly 10,000 yuan in per capita salary every year.

Because shopping malls are big and costly, what can be used will be patched up, and what can be used will not cost a penny. Because there are many counters in our store, there are many long-distance telephone faxes and the cost is high. We communicate with the factory. Mobilize manufacturers to install their own telephones to reduce the management cost of shopping malls.

We are halfway through 202 1, and we will take the achievements made in the first half of this year as a new starting point for our work in the second half. Summing up work experience, aiming at the shortcomings, strive to be realistic, meticulous and realistic.