Not only produces the most distinguished underwear, beach clothes, stockings, dresses, evening dresses and so on. , also produces top high heels and perfume. LAPERLA also owns sub-brands such as MALIZIA, MARVEL, GIORGIOPERLA Men's Wear and JOELLE Nightgown.
La Plata Group was founded in 1954. Oprah is a dream, a noble dream. 20 19, 1 18, 10, La Perla was selected as "20 19 Hurun Global Enterprise Innovation 100 Top List".
LAPERLA is one of the world's top underwear, women's wear and swimwear manufacturers, and also the founder of fashion. Its LAPERLA brand underwear has profound cultural connotation and beautiful artistic atmosphere, which successfully makes underwear truly show the charm of women and brings the underwear trend into the world of young people in time.
Brand story
1954 Bologna, with typical post-war passion and desire, AdaMasott, the founder of laperla, opened a small corset shop called LAPERLA. The Red Velvet box containing the first batch of products is the starting point of future dreams, which may be unimaginable later, but it is really similar to a jewelry box.
In the 1960s, in the "legendary 1960s", the new generation began to fully enjoy their regained happiness and favored luxury goods in the new consumer society. Fashion is colorful, sexy and anti-traditional; In the profound changes of customs and society, LAPERLA successfully introduced a new concept of corset, which transcended the category of function and became the basic element of every female style expression, and was deeply influenced by fashion.
Reference to the above content: Baidu Encyclopedia 1 LaPerla