Cheche is a company founded by three sisters-Eliza, Helen and Marilyn Zhang. Cars are named after the first three letters of their surnames.
The story of the car can be traced back to about 30 years ago. At that time, their father, Philip Cheung, owned a handbag factory in Taiwan Province Province, which was specially exported to the United States. The three sisters used their spare time to assist in assembly, quality inspection and packaging. This has triggered their future career development in different directions.
Eliza sells her own jewelry handbag in Marilyn's antique shop. 1999, a jewelry store under the name of "In" was opened. In just one year, it has been widely loved by the media, celebrities and young women. The success of Hong Kong market made them feel that it was time to develop into the world, so new york was born.
Cheche new york is headquartered in Hongkong, with Eliza and Helen as the design director and market development director of Asia-Pacific respectively. Marilyn stayed in new york to take charge of the North American market development.
Che Che Niu Ke ornaments show rich imagination and unique personality. Each piece is made of different colors and materials. It is exquisite in workmanship and exudes a delicate and peculiar charm. New york's design is suitable for women of different ages. It is a symbol of savoring life, and even worthy of being treasured by ladies.
In 2000, the first Cheche new york store opened in a jewelry store on the Upper East Side of new york.
Every season's series uses lively pale glass, Dali and translucent tiles, which are beautiful and exquisite, showing the humorous and nostalgic temperament of the whole series.
style
The promise of car
Brand spirit-car is a creative lifestyle of successful people.
Temptation-Gorgeous ornaments make men and women of different ages more distinguished.
Beauty-for the new generation of men and women, external beauty and health are equally important, and beautiful clothes are absolutely indispensable.
New York auto market
Every design of the car hides noble meanings-love, energy, happiness, personality, happiness, fantasy, romance and sweet memories.
Che 2
The whole collection includes handbags, artificial jewelry and accessories. Every product of Car 2 can show women's imagination, love and vitality. Bright fur, ribbons, flowers, small pieces of metal and shiny paint are all characteristics of Che 2. This style fully caters to women who are independent, free, lively and love to wear accessories. Car has established a special fashion production line, and has been designated as the agent of car's fashion retail products internationally, fully responsible for and acting for New York and Che 2.
network
Cheche new york and Cheche 2 have more than 65,438+000 specialty stores around the world, including two boutiques located in Hongkong, Taiwan Province Province, Singapore, Korea, Japan, Britain, Canada and the United States.
In the autumn and winter of 2008, the golden color dazzled the shadows and swept all the sadness. Fashion cars with brand-new bright light arrive as scheduled, and continue to lead all girls who love beauty, life and romance to feel warm and enjoy romance in the new season. With the wonderful collocation of Chow Tai Fook's fashion accessories, tonight is a perfect interpretation of the golden night.
In autumn and winter of 2008, architectural sense is the key element of this season's beautiful modeling. In this season of seeking asylum, architecture means safety, accommodation and close relationship with the earth. The mood of seeking security and the clipping of imagination make experimental shapes possible, and the shape of the body is ignored or emphasized. The body is like entering a moving building and then being transformed into a pleasant classic "shell". The soft curve cutting contrasts with the sharp polygon size, which becomes the clothing silhouette of this season.
Autumn series-Unconventional silhouette is a tool of new expressionism, and the cutting of shoulders is relatively loose. For the coat, in order to highlight the curvy beauty of women, the waist was tightened and an interesting printed lining was used. The design of neckline is also highly valued, such as neckline with many details and neckline decorated with beads and diamonds. In knitted clothing, the splicing of different colors highlights the color jump, large-area printed fabrics and slightly loose styles, which reflects the pleasing side of women.
Winter series-strong 3D modeling is the "image endorsement" of this season. The sense of decoration is no longer fashionable, but instead focuses on the cutting process to create exaggerated outlines. Sculptural modeling is often far away from the body, so the fabric used is very important. The paper-like fabric has a compact structure, and folds similar to origami are formed after being stacked in multiple layers, which finally creates a strong experimental profile. On the other hand, we will also pay attention to the curve shape of the body and choose soft and elastic fabrics.
The car consists of the first three letters of Hong Kong sisters Eliza, Marilyn and Zhang Hailun's English surname Cheung, which means father in Japanese. In the lonely and indifferent reinforced concrete city, this unique brand, which emphasizes family affinity, pours its own design into love, energy, happiness, personality, fun, dreams, beauty, romance and sweet memories.