1. Implement the excellent performance model to comprehensively improve the overall performance of the company.
In the increasingly fierce market competition, in order to enhance the competitiveness of enterprises in an all-round way, in early 2006, according to the requirements of excellent performance standards, the company began to introduce excellent performance model, invited senior teachers to train employees above the company's supervisor, and made self-evaluation and implementation improvement against the excellent performance standards. On June 5438+ 10, 2007, the company participated in the selection of the National Commercial Quality Award, and passed the on-site evaluation by the expert group with the highest score of the participating enterprises in Shanghai.
In June 2008, the general manager's office of the company decided to pilot the excellent performance model in the central plaza shopping mall, so as to provide successful experience for the comprehensive promotion and operation of the excellent performance model in the company.
2. Break through the traditional sales model and enter the high-end jewelry market.
The company realized that the traditional store-style sales could not meet the development scale of modern jewelry business. In recent years, the company has been exploring new ways of three-dimensional sales to expand the marketing scale and conform to the market development trend. After more than ten years of exploration and innovation, "Huangcheng Jewelry" has created a three-dimensional jewelry sales model formed by various channels such as store sales, online marketing, boutique auction and cultural display.
2009 China Jewelry and Jade Jewelry Guide
2. 1 Expand the store scale and enhance the regional influence.
1996, the company transformed a department store into a jewelry and jade store. With the development of the company, the main business area has expanded from 800 square meters at the beginning of its establishment to nearly 10000 square meters now, covering 17 jewelry stores and 7 jewelry counters in all urban areas of Shanghai and five provinces of Jiangsu, Zhejiang, Shanghai, Hunan and Jiangxi.
2.2 Try network marketing to keep pace with the times.
The company conforms to the development trend of the times, opens the online sales function of enterprise portal website, and mainly deals in fine jade articles. At the same time of online trading, we also provide free on-site inspection service for expensive fine jade articles to ensure that consumers can buy the most satisfactory jade crafts. Using the form of e-commerce, the company not only expanded the sales channels, but also established the quality commitment of high-end jade brands.
2.3 Use the auction method to smooth the transaction of jewelry boutique market.
Since 2003, "Huangcheng Jewelry" has held many special auctions with exhibitions and auctions. The first auction was successful, with a turnover of nearly 3 million yuan. The auction form has become the most important sales channel for fine jade. The "fidelity" auction promised by the company, that is, all the lots can be refunded at the starting price within half a month, has aroused great repercussions in the jewelry industry, and also made buyers more confident and reassured about "Huangcheng Jewelry". The fine auctions held by "Huangcheng Jewelry" have attracted wide attention from all walks of life, and the "jewelry culture" has also been carried forward invisibly.
3. Manage high-end sub-brands and lead a new era of jewelry.
Adhering to the "misplaced management" concept of "no one has me, no one has me, and no one has me new", after years of accumulation and careful preparation, in 2005, two high-end and cutting-edge brands "Jade Emperor" and "Royal Diamond Hall" created by "Chengshen Jewelry" set off a new wave in the high-end diamond and jade market.
4. The operation of "Jade Culture" stimulates unlimited business opportunities.
Since the opening of 14, the company has carried out a series of cultural activities aimed at spreading jewelry culture and enhancing consumers' interest. 1997, the first gem and jade Expo was successfully held. Since then, Huangcheng Jewelry has held a series of fine jewelry exhibitions, such as the 50th anniversary exhibition of the founding of New China and the Huangcheng Jewelry and Jade Fine Exhibition, which also made the company a temple for spreading jewelry culture. In order to promote the cultural exchange of jewelry and jade between Hongkong, Taiwan Province Province and the Mainland, since 2002, the company has held an exhibition of jewelry and jade products every year, which has been successfully held for eight times.
"City God Jewelry" also invited the film crew of the Oriental TV Literature and Art Channel to shoot and produce the feature film "Chinese Jade" in Hotan, Xinjiang, and jointly held a large-scale national essay competition on "Shengshi Jade" with Shanghai Wednesday newspaper, reporter magazine and Shanghai literature magazine. After the contest, Wen Hui Publishing House also published a hardback edition of Jade in the Prosperous Age, which was well received by experts and readers.
Looking forward to the future, "Huangcheng Jewelry" will devote itself to building the management spirit of high-end jewelry brands based on China's traditional culture, integrating into the development trend of world gem culture, carrying forward the business philosophy of jade culture as the source of enterprise spirit, and taking "honesty first" as the internal tension of life, and making every effort to build a brand-new brand image of China national jewelry.