Kvk jewelry is a niche design brand in China, and it is a new brand that has only come out in recent years. Kvk's products are neutral in design, textured, unique in function, exquisite in workmanship and meticulous in packaging. It can be said that every little detail can make people want to buy. The product is not gentle design, but cool style. Many products can be worn by boys and girls, and many people on the Internet recommend this brand.
KVK is committed to deconstruction as the driving force of design and advocates a different way of wearing. The wearer can disassemble and reorganize the jewelry through different texture and modeling elements, and upgrade the jewelry into a "flowing" work of art. KVK hopes to bring exquisite or casual temperament to everyone, arouse the sound of itself and accessories, stimulate the inner female beauty of the wearer, and re-perceive and understand their true feelings.
Jewelry industry is a new industry which is separated from jewelry and craft gift industry and formed comprehensively. With the development of economy and society, people began to pursue fashion and individuality while meeting the basic needs of life, which promoted the development of this new industry. There are more than 4,500 jewelry enterprises and business households in Guangdong, more than 8,800 in Yiwu and about 4,000 in Qingdao, and there are countless jewelry enterprises and business households scattered in other places.
Guangdong, Yiwu and Qingdao are the three major gathering places of fashion accessories in China, forming a three-legged pattern, among which Yiwu was named "China Fashion Accessories Industry and Trade Capital" by China National Light Industry Federation. In the fashion jewelry industry chain, many places rely on their respective resource advantages to form related characteristic industries. For example, Wuzhou, the world's capital of artificial products, Zhuji, Zhejiang, the hometown of pearls in China, and Pujiang, Zhejiang, the capital of artificial crystals in China. These characteristic industrial bases are integrated with the three popular jewelry gathering places in China, basically forming the production pattern of China's jewelry industry.
Jewelry sales in big cities are mainly direct stores, franchise stores and small jewelry stores; Due to the limitation of income level, jewelry consumption in small and medium-sized cities still sells jewelry in the form of flower shops and gift shops, and their products are generally ordinary jewelry with low grade. With the development of second-and third-tier cities in China, the jewelry consumption demand of these urban and rural residents will gradually keep up with the pace of big cities, which is a rare development opportunity for jewelry enterprises.