Shenzhen Shuibei is undoubtedly the largest jewelry distribution center in China, and it is also the vane of the domestic jewelry industry. Some time ago, the author took friends to play in Shuibei. This friend has not been to Shuibei for three years, so when he comes to Shuibei again this time, he feels that there are new changes everywhere. But this is not surprising. There is no place in China where there is a small change every year and a big change every three years. But when we talk about the details of these changes, we find a very interesting situation.

Before the change of jewelry industry, there was a change from production and processing to distribution channels before and after the store; From monotonous product style to rapidly changing product technologies and concepts; From limited brand connotation to brand transformation in brand marketing, service and management.

But in short, the essence of most of the previous changes is quantitative change: from less to more, from simple to complex. But this change is not the case. What friends see is not a new brand or product. Even at this level, it is not as lively as before. However, finance, system and marketing have become the easiest fresh words to see on the streets of Shuibei.

At the same time, when we visited many jewelry companies, the most frequently mentioned word was "transformation". Although many "transformations" mentioned by everyone are only new concepts and new products, it is hard to call them real transformations, but they reflect the unprecedented mentality of the jewelry industry.

The employment structure of jewelry industry is divided into two parts: subject and server. The main body of the jewelry industry is defined as the business main body participating in the core circulation of goods in the jewelry industry chain, which mainly includes: raw material suppliers, manufacturers, wholesalers, brands and retailers; A service provider is an enterprise that makes a profit by providing specialized services to all subjects in the industrial chain, including design (VI, image, counters, props, etc. ), testing, finance, marketing, training, system logistics, etc.