2. Disadvantages: Live broadcast is not omnipotent, because the platform attributes are different, and the liquidity of the anchor is difficult to guarantee. The reporter found out that the biggest commodity category of Taobao live broadcast is clothing, followed by beauty, followed by maternal and child, food and jewelry. The popular categories of Aauto's faster live broadcast are mainly low gross profit margin and destocking goods; The popular category of Tik Tok platform is mainly beauty.
Pepe, an analyst at Guo Jin Securities, said that the needs of the core users of each platform are different, and not everyone can accept these products. For example, it is meaningless to bring goods on a long video platform, and pure show live broadcast and game live broadcast platforms are not suitable for excessive delivery.
Extended data:
"Live+E-commerce" mode:
It is understandable that merchants attach great importance to live broadcast, but not all products are suitable for live broadcast while ensuring quality;
For consumers, don't blindly trust the products of online celebrities, because the other party has no auditing ability and can't guarantee the quality, but wants to buy from a guaranteed big brand; For anchors or people who want to enter this industry, we should pay attention to the quality of products and the degree of publicity. In addition, don't think of it as a career that can get rich overnight.
People's Daily Online Celebrity Live Broadcasting is gradually returning to rationality: not all products are suitable for live broadcasting.