In terms of product style, Jin Qiaofu chose a road of Chinese jewelry creation that combines traditional handicrafts with modern technology. For example, the traditional non-legacy filigree craft has always been exclusive to the royal family. Jin Qiaofu introduced the modern 3D printing filament technology, combined with the traditional manual technology, and the products made were integrated, with lighter weight, more delicate and firm structure and more vivid shape.

Jinqiaofu Jewelry is a new brand established in 20021,which belongs to CSI Shang Rong Holding Group under the State-owned Assets Supervision and Administration Commission of the State Council.