Recently, the international gold price has soared sharply, with the highest range reaching 1 1%. According to relevant analysis, it is possible to break through the threshold of 300 US dollars per ounce (equivalent to 87.6 yuan per gram) in the near future. Domestically, the central bank also decided to raise prices. The rising cost of gold raw materials has increased, but the price of gold jewelry in Chengdu market has not increased accordingly.

Reporters recently saw in Chengdu Ai Xin, Renhe, Qibaolou and other major gold shops that the market response was dull and there was no expected hot scene. At present, Chengdu still maintains the guidance price per gram of 98 yuan. The considerate counter lady said helplessly, "Business is average." It seems that the managers of major gold shops don't want to talk too much about this problem.

In fact, since the 1990s, the price of gold has been in a downward trend. Some insiders said that the current trend of gold is obviously still in a downward channel. Although the international market has improved at present, the prospect is not clear. Mr. Ma, the Chengdu representative of Chow Tai Fook Jewellery and Gold Company in Hong Kong, said: There are many factors that affect the price of gold, and it cannot be generalized. This may be the main reason why businesses are cautious at present.

The glorious period of gold was mainly in the 1980s, when the international gold price reached a high of $850 per ounce in late 1980 and 65438+ 10. In the 1990s, gold hit the $400 mark three times, namely 199 1, 1, July 1993 and February 1996. However, in the future, international gold will basically fall into a long "bear market".

In two years of high inflation, 1998 and 1993, many people in China bought gold ornaments at the price of per gram 145 yuan. The purchase cost of these people is close to $500 per ounce. Today, the price of gold is still below $300. In other words, in the past 8 to 1 1 year, the assets of these people have evaporated by 40%. Therefore, gold may not be an effective financial management tool.

At present, more than half of the main consumers of gold are elderly people. Mr Ma of Chow Tai Fook Jewelry and Gold Company said that gold is still a traditional investment tool for China people. However, gold has basically withdrawn from the reserve system of various countries, and its functions of money has long since ceased to exist. It is precisely because of the 10 years that European and American countries have sold a large number of chips and increased gold production, which led to the imbalance between supply and demand and the continuous decline of gold prices. The industry says that Europeans and Americans sell gold and Asians buy it. As a result, Europeans and Americans trapped Asians. Due to the changes in the market, the status of gold has been greatly reduced.