? The influence of AR technology on the fashion industry is increasingly prominent.
The fashion industry is changing rapidly.
? In the past two years, the brand has been very handy in the use of AR. Unlike VR immersion technology, AR presents real-world visual effects through the lens perspective of smart phones.
Last year, Gucci App launched the ar virtual shoe-trying function, which allows you to try on Gucci Ace sneaker series and try it on your mobile phone anytime, anywhere.
? Nike, a sports brand, has made a more in-depth study on the try-on function of AR. Nike Fit function can not only try on, but also measure the size of the user's feet, thus recommending more comfortable sports shoes.
? Jewelry brand Kendra Scott uses AR technology to launch virtual try-on function, and users can try on products remotely.
? Well-known online shopping platforms such as Farfetch, GOAT and ZOZO have also launched similar functions.
? From the consumer's point of view, AR try-on solves the demand that users can't try on online purchases and improves the online buying experience. From the brand point of view, it is undoubtedly a win-win choice to increase the interaction between users and brands.
? Although the epidemic has accelerated the implementation of fashion digitalization and virtualization, overall, it is still in its infancy. However, AR virtual technology can give brands and enterprises in adversity a chance to survive in a challenging environment, which is enough to show the influence of virtual reality technology on fashion.
? Virtual reality technology is not a flash in the pan. With the advent of the 5G era, AR technology has gradually matured. Their great potential is worthy of being tapped by the fashion industry, and it is also the inevitable trend of the future market. If we don't change it as soon as possible, it will be too late when the technology is mature.
? AR fitting has become a major trend in the industry, and EINTOO sauce has also secretly revealed to you that our AR fitting platform is about to be fully introduced to the market, and you can walk around the streets without leaving home. Use EINTOO sauce to see.
? Ling Ying road AR technology empowers the clothing field. By truly simulating the actual fitting effect, the holographic intelligent fitting service is provided for consumers with special clothes and algorithm identification points, so as to ensure that the clothes fit the consumer's figure, and there will be no mold piercing problem, so as to maximize the restoration of the real upper body effect and let consumers see the clothes in the software and their real selves.
? Hee hee, you must be curious to see this. What is the upper body effect of virtual fitting?
Is it realistic! Secretly tell you, if there is a breeze blowing around you, the skirt will flutter gently with it ~ (proud face)
EINTOO's AR fitting artifact also supports overlapping technology. At the same time, fitting T-shirts+coats, tops+trousers all use a small case to help you realize it in seconds ~ it really brings you tens of thousands of beautiful clothes and can be easily tried on anytime and anywhere. Clothes planted with grass can be placed with one click, or shared with girlfriends to try on. Such a good software will be listed soon, so look forward to it with your friends!
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