In order to ensure the orderly and effective activities, it is often necessary to make an activity plan in advance. The activity plan is a concrete, thorough and operational plan from the aspects of the purpose, requirements, methods and progress of the activity. How should we write an activity plan? The following is the planning scheme of the jewelry store's Tanabata activity, which I collected for you. Welcome to read the collection.
Jewelry Store Tanabata Activity Planning Scheme 1 I. Activity Conception
Tanabata Valentine's Day, a thousand-year-old love classic in China. With the invasion of western culture, it is gradually forgotten by people. Fashion trend element-retro.
Second, the theme of the event
Skillful communication is the first line of romantic marriage.
Third, the object of the activity
All customers, spectators and potential customers.
Fourth, the activity time
Chinese Valentine's Day; Qixi Festival
Verb (abbreviation for verb) activity place
Each store will make its own arrangements.
Sixth, the number of applicants
The maximum number of men and women is xx, ***xxx.
Seven. starting plan
1, personnel requirements:1male and female couples over 8 years old.
2, through various means (online and offline platforms) and other media publicity, arouse people's awareness.
3. Advertising design needs novelty and refreshing visual sense (it is recommended to use the concept of professionals). In terms of publicity, it reflects the serious and responsible attitude of this activity, enhances the trust of enterprises, and also shows the difference from other similar activities.
The focus of this activity is how to propose marriage, so in terms of activities, the site layout should be elegant and warm, reflecting elegance, taste and standards. The atmosphere created by the host (recommending professionals) is relaxed and pleasant, and at the same time, it can actively mobilize the enthusiasm of the guests, so that they have ample opportunities to show themselves and increase their attraction, so as to achieve the original purpose of participating in this activity.
Eight. Activity content
1, game interaction
Talent show (it can be drama performance, singing or other talents)
The requirement of plot performance is to interpret the modern version of the ancient love story (courtship). Based on the love story of Cowherd and Weaver Girl. People who participate in the performance can get souvenirs.
2. Needle-piercing competition for 100 people
Ask for a partner. The requirement is that whoever wears the most needles within the specified time will win the final victory. You can win the grand prize on the spot-a pair of diamond rings.
This link is based on the activities organized by people in the ancient Southern and Northern Dynasties to commemorate the wisdom and intelligence of the Weaver Girl. Formerly known as "Tie a colored thread and wear a seven-hole needle". You can see the tacit cooperation between lovers and the ingenuity of girls.
Since it is a traditional Valentine's Day in China, there should be traditional cultural factors in China. This shows the intelligence of women in China.
Nine, site layout
Simple decorations such as ribbons, paper cranes and flowers, such as being held at night, need to use lighting to create an effect.
Ribbon: Tie a flower ball to the ceiling with a ribbon and stretch out four frames. Hang colored strips, paper cranes and petals on the shelf.
Paper crane: Make two garlands under the flower ball and hang paper cranes.
Light: A small light source is hung on the garland of the paper crane. Because the venue itself is dimly lit, the stage effect needs two spotlights.
Flowers: place lilies and orchids in a prominent position on the website.
Candle: put a candle on each table. Set off a romantic atmosphere.
X. Equipment required for activities
Heart-shaped number plates, gifts, etc. (prepared according to the needs of the activity)
XI。 Shop promotion activities
Discount and price reduction: gold promotion and jewelry discount and price reduction promotion are designed by each store.
1, 1 Give a "xxx" gift with a value of XX yuan when jewelry consumption reaches XX yuan.
2. If the jewelry consumption reaches xx yuan, give a gift of1"xXX" worth XX yuan.
3. If the jewelry consumption reaches xx yuan, give a gift of1"xxxxx" worth XX yuan.
4, theme counter price product promotion: silver jewelry, jade, other precious stones, to protect traditional culture, love, true love as a long-term focus on rendering, special promotions;
Twelve. Employee incentive plan
At the discretion of each store. It is suggested that in addition to the fixed commission, a single-day or single-item reward should be added. For example, 200 yuan was awarded the first prize of 1 on that day, and if the jewelry sales on that day exceeded 100, an extra prize of 100 yuan would be paid on that day.
Jewelry Store Tanabata Activity Planning Scheme II Activity Background: In order to better publicize this "College Students' Mental Health Day", cultivate and shape college students' good psychological quality, improve the barriers between them, and let students break the barriers and strangers with smiles, and find confidence, happiness and warmth. The mental health education center of universities and schools of economics and management held a creative exhibition of class name cards, "Pass a smile and warm you and me". The relevant matters are arranged as follows:
I. Theme of the event
Send a smile to warm you and me.
Second, the event organizer
College students' psychological health education center
Third, the event organizer
Institute of economics and management
Organizer: 172 Campus Activity Network and College Student Competition Network.
Fourth, the activity process planning
(1) Preparation activities
1. Each college held a meeting of the psychological committee to convey the specific contents and arrangements of the activities to each class. After the meeting, the psychological Committee members of each class were trained in photo making.
2. Each college shall make exhibition boards and posters respectively, and make use of the homepage of the Youth League Committee, Weibo of each college and Renren. com for early publicity and guidance.
(2) Mid-term activities
1. The class psychology committee of each college is responsible for collecting the smiling faces of the class and making them into 18 inch color photos.
2. The psychological committee of each class will send the electronic version of the photo to the mailbox of the person in charge of each college activity, and the person in charge will conduct the preliminary examination and guide the revision of the unqualified works.
3. After the electronic version of the work is reviewed, the heads of each college inform the psychological committee of each class to print the photos.
(3) Late activities
1. Each college conducted a preliminary evaluation, and selected 10 outstanding works to participate in the school-level appraisal.
2. 35 outstanding works were selected by the school-level appraisal, and corresponding certificates and bonuses were awarded.
3. Send all photos of the event to Renren. com, Weibo and the websites of colleges for later reporting and display.
4. Collect activity photos and complete the work summary.
Verb (abbreviation for verb) activity requirements:
1. The work handed in is a class photo, which must be a close-up of each student's face. The photo size is 18 inch, and the mosaic graphics and fonts are optional. The picture is clear enough.
2. You can use tools such as mobile phones and digital cameras with more than 5 million pixels to take photos, and complete the photo splicing of each student through Meitu software such as Meitu Xiu Xiu, and mark professional courses.
3. The submitted paper works must be in the form of color photos, and paper color printing is not allowed.
Six, the rules of activity:
1. Evaluate and score according to the size, clarity, harmony between photos and background, creativity, warmth and overall effect of the submitted works, and select outstanding works for commendation and reward.
2. The work should be submitted by the college. Each college selects ten warm works and fills in the Summary of College Works (see attached table).
Deadline for submission: before May 14.
Print submission place: General Branch of School of Economics and Management.
Electronic version sent to email:
(The college compresses and packages the works in a unified way. The subject of the email should indicate the college, and a summary of the college works should be attached. )
Student work bu (Chu) psychological health education center
General branch of school of economics and management
Jewelry Store Tanabata Activity Planning Scheme 3 Activity Content:
I am happy when I enter the door.
On the day of the event, all former 10 shoppers presented a diamond ring worth 688 yuan.
On the day of the event, 65,438+000 colored gold rings in 68 yuan were sold within a limited time.
Send a rose.
1, table tennis exhibition
Theme: The Secret of Attraction
Award: Most Attractive Award
Organization: Four groups of lucky couples/families were randomly selected from all the people on site. One person in each group is responsible for sucking table tennis from one place to another with a straw, and the other person is responsible for holding a tray or a small basket to hold the sucked table tennis for three minutes. The couple/family who smokes the most is the winner. The competition is divided into two rounds, with four groups in each round, and the winner can get the most attractive prize.
Person in charge: on-site host
The winner can get a beautiful diamond ornament from the company.
2. Beautiful love stories
When "fate" comes.
Choose customers or owners at random and tell their first wonderful acquaintance with her (him).
Award: the most beautiful encounter award
Person in charge: on-site host
The winner can get a beautiful diamond ornament from the company.
3. The lady covers the red veil and ties the man.
Theme: Our love is so tacit.
Awards: Best tacit lover award
Organization: Four couples or lovers were randomly selected. The lady covered her head with a red hijab and tied a bow tie for the masked man. Anyone who peeks is considered to be against the law. The winner is the fastest to cancel the game and the best to play. The competition is divided into two rounds, with four pairs in each round, and the winner can win the best tacit lover award.
Person in charge: on-site host
Competition supervision: on-site customer registration or random selection.
The winner can get a beautiful diamond ornament from the company.
Publicity stage division:
The first stage of pre-event publicity
Publicity time: July 22.
Publicity form: newspapers and mobile phone customers send text messages in groups, and salesmen call customers to participate in activities.
Publicity content: convey the information about the upcoming event.
Information transmission elements:
Theme and content of the activity
Time and place of the event
Media arrangement: mainly newspapers and short messages.
The specific newspaper media include China Gold Newspaper, Local Evening News, Gem Weekly, Shenzhen Jewelry Network and other media.
Newspaper: issue a document one week in advance
The second stage of after-the-fact publicity
Publicity time: August 2.
Publicity form: soft text publicity
Activity effect consolidation
cost budgeting
Total unit price of project quantity
68 yuan colored gold rings 100.
Diamond ring (688 yuan) 13
table tennis
DM form 10000 copies
X frame 2
300 roses
Tie 12
5 m X2.5 m stage 1
Jewelry Store Tanabata Activity Planning Scheme 4 Activity Purpose: Enhance brand image, service and brand influence.
Activity time: Qixi Festival in 20xx.
Activity theme: Time is silent-true love lasts forever.
Theme element: classic Valentine's Day discount service
Theme Description: Through the grand theme of Valentine's Day in China, the theme highlights Jin Jiali's warm and romantic service wish to customers.
Venue: Jinjiamei Store and Its Surroundings
Thematic communication performance:
Run through the activities and form the main performance.
Effective interactive interpretation and content dissemination.
All supplies are marked.
All the publicity performances.
Social influence and word-of-mouth communication.
Activity overview:
Expected goal of the activity
Goal 1: Establish a strong brand in jewelry industry with the help of the influence of activities during Tanabata.
Goal 2: Through this activity, the company's image and social reputation will be further enhanced.
Activity target: The activity location area is aimed at the crowd.
Appeal elements: warmth, romance and carnival.
Activity form: Warm, romantic, carnival and game activities are the main activities, which are in line with the theme of China's classical Valentine's Day on Tanabata. Close the relationship between the company and new and old owners and customers, establish the company's reputation and enhance customers' recognition of the company.
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