The full name of SKP is Beijing Hualian (SKP) Department Store Co., Ltd. The shopping center of Beijing Hualian Group is positioned as a high-end luxury department store, which is a well-known fashion lifestyle and shopping destination in Beijing. Beijing SKP coordinates the China trade circle, the core of Beijing CBD, which is the highest-end shopping center in Beijing. Beijing SKP is located in the core business district of Diamond District and Central Business District. In and out of a large number of high-end consumers every day, creating a perfect atmosphere of high-end business circle.

Beijing SKP is stationed in Helm? Hermes, Chanel Chanel, Louis

Vuitton Louis Vuitton, Dior Dior, Prada Prada and other internationally renowned luxury stores. It also owns Rolex, Lan Zhi, Audemars Piguet, Cartier, Bulgari and Tiffany &;

Tiffany and more than 40 other high-end luxury jewelry and watch stores.

Among many luxury department stores, Beijing SKP broke the rules of luxury department stores in Europe and America by its own strength, ranking second. According to this website, since it opened in 2007, SKP's sales growth in Beijing for the first three years has remained above 30%. 20 1 1 annual sales reached 6.5 billion, making it the top luxury department store in the mainland.

Beijing SKP is the Dawanglu business district where Beijing SKP is located, which has gathered foreign consumers from all over the country and its influence covers the northern region. After the attracted French luxury brand Chanel settled in, it had the negotiation conditions to attract brands to settle in, and invited many luxury brands to settle in, including several luxury brands.