In the preview concept map of the new album CHECKMATE, ITZY wears a golden corolla, which shows the iconic posture of the group. In their personal photos, they show their personality in a romantic environment, presenting a dazzling visual concept like a queen. The fourth generation of K-pop queen? Your majesty. ITZY member Huang Jiye shows maturity with unique expression and eyes, while Cui Zhixiu emphasizes the crown with gestures and shows exquisite figure. Shen Longzhen emphasized her unique charm with beautiful nails and subtle gesture, while Li Cailing exuded the elegance of a queen. Shen's posture of holding the crown is very strange and exudes unique cuteness.

ITZY will begin their first world tour concert. The World Tour Concert will hold two solo exhibitions at SK Olympic Handball Hall in Seoul Olympic Park to start the global tour. In the concept map, members of ITZY wear shiny and energetic headscarves to show her queen style. Wearing gorgeous jewels and dresses, they exude charm and elegance. Their determined eyes and expressions when staring at the camera show the gentle charm of the five members and make everyone look forward to the return. ?

On July 15, US Eastern Time, ITZY returned with a new album "General". The first version of CHECKMATE concept map 13 was released on the official SNS channel, and the other six photos were released at 0: 00 on the 27th, which once again attracted the sensation of ITZY group's return. Before the release of the new album, ITZY Group had more than 5 million fans on the official Twitter account. YouTube subscribers exceeded 7 million, becoming? K-Pop fourth generation women's group? YouTube has the largest number of subscribers and proved its global influence with the largest number of fans on Twitter. ?