1, basic management
Basic management is divided into service etiquette, business knowledge, training inspection, morning and evening meeting management, store image, health inspection, safety management, etc. Although it is basic management, it involves all aspects of store management, embodies the idea of refined management, and is closely related to brand management, such as service etiquette, store image and hygiene in basic management, which is itself a part of brand management.
2. Personnel management
As a team manager, you need to understand and respect employees. Everyone has advantages and disadvantages. Recruiters must first give affirmation, explore their own advantages and make good use of them. As a store manager, you can't always say that your subordinates are wrong. We should not only look at shortcomings, but also dare to be the first and be good at employing people. Make full use of others.
Encourage employees with good performance, and don't blindly deny employees with poor performance. Analyze the performance of employees, and give affirmation and encouragement to those worthy of affirmation.
3. Internal management of the store
Internal management pays attention to customer value, enhances our reputation through various channels, and makes customers feel that we provide differentiated value, thus choosing us instead of others when buying goods.
4. Store promotion management
Store promotion is very beneficial to enhance the store image and sales atmosphere, and it can be divided into outside promotion and inside promotion. Out-of-store promotion includes the image layout and atmosphere creation of the store, while in-store promotion includes the image layout and atmosphere creation of the store. In the life city store, the promotion management is the responsibility of the special promotion supervisor.
5. Management of working methods
Let communication carry out the whole process. In project management, continuous communication is needed, so that communication can be carried out in the whole process. Managers need to know the details of project progress, not only playing the role of pipeline, but only playing the role of pipeline between employees and leaders, which can easily become the crux of project development.
Learn to execute: management is planning, organizing, controlling and coordinating in theory, but in fact I agree that management is the execution of details.
6. Market information management
Market information management is responsible for strengthening the investigation and analysis of competitors. Collect information about competitors' promotions, sales policies and market actions. And combined with their own situation to improve the sales policy, so as to focus on cracking down.