1, brand characteristics, Laofengxiang Company has developed into a collection of science, industry and trade, with more than 20 subsidiaries including Laofengxiang Jewelry Co., Ltd., Laofengxiang Jewelry Research Institute Co., Ltd. and Laofengxiang Diamond Processing Center Co., Ltd., 4 professional branches including jewelry factory, silverware factory, gift factory and profile factory, as well as more than 60 chain jewelry stores and more than 300 specialty stores./kl

2. Marketing characteristics, marketing innovation, technological innovation, management innovation and mechanism innovation: Lao Fengxiang inherited and carried forward his efforts for a century and a half, and won the trust of consumers with good reputation, exquisite skills, high-quality products and enthusiastic service.

3. Craft features, new styles and good craftsmanship are many people's comments on Lao Fengxiang's gold. Lao Fengxiang's gold is impeccable in both quality and production process. Lao Fengxiang's gold jewelry is exquisite in shape and high in quality, which is a rare work of art. Such exquisite and beautiful works of art are naturally expensive. After all, it takes a lot of energy to make Lao Fengxiang's gold jewelry.

Laofengxiang gold classic products

1, gold card. Lao Fengxiang pioneered the series of "Return to Theme Series Gold Card", "Gold Zodiac Greeting Card" and "Gold Zodiac First Day Cover" in China. When it was released, there was a sea of people in front of Laofengxiang Jewelry Store, and even a hot scene of crowded iron gates and broken counters appeared. After a lot of media reports, word of mouth has created a "new field of gold beyond jewelry"

2. Gold bars. At the turn of the millennium, China issued gold bars for the first time since its founding 50 years ago. As the exclusive agent in Shanghai, Lao Fengxiang has aroused strong social concern. "Hot gold bars" attracted more than a thousand people to line up all night. Later, Lao Fengxiang took the lead in launching the "Century Gold Bar" and "Zodiac Gold Bar" in the domestic jewelry industry, and successfully held the "Special Number" auction.

3. Olympic dream. The Olympic Games has always been an indissoluble bond for China people. In 2008, China people finally realized their dreams. Lao Fengxiang, a century-old brand, is also very close to the Olympic Games. Many excellent athletes in history have been to Lao Fengxiang. When the Olympic Games first set foot on the land of China, Lao Fengxiang seized the opportunity to design and develop all kinds of Olympic souvenirs, showing the image, quality and creativity of time-honored brands to the world.

Refer to the above? Baidu Encyclopedia _ Lao Fengxiang