Self-awareness of the model essay on salesman career planning (1) (1)
Before career planning, we need to make a comprehensive analysis of ourselves and put ourselves in a suitable position, which will be more conducive to future development. I am a down-to-earth, serious and responsible student, willing to work hard and have a sense of responsibility. My weakness is that I have no opinion, I am a little impatient, and sometimes I complain. Life has taught me to complain less and do more practical things. I will try my best to improve. I like listening to soft music and reading beautiful books in the warm sunshine. Quiet singing makes me relax physically and mentally, and elegant writing makes me feel happy. I also like to do sports on weekends, such as badminton and roller skating. Sweating feels very comfortable. We should have an optimistic attitude towards life and be positive, so that we can have better values.
(B) social environment and occupation analysis
Our society is stable, our politics is stable, our economy is developing rapidly, we are in line with the world, our legal system is constantly improving, our culture is prosperous and free, and cutting-edge technology and high technology are advancing by leaps and bounds. In such a diversified society, China's e-commerce is also booming, gradually becoming a new growth point of the national economy. According to the survey, e-commerce industry is one of the top ten hot industries at present. Although China's management science developed late, and most of its professional knowledge came from abroad, and there are still many imperfections in China's enterprise management, the development of e-commerce industry in China is still quite optimistic, with great room for improvement, which also provides us with many opportunities to engage in e-commerce industry.
2 1 century, there are only supply chains and no enterprises in the global market, and the market competition will be between supply chains, not between enterprises. As a part of the supply chain, enterprises must cooperate with other enterprises and compete with other enterprises in the form of supply chain. In order to reduce costs, enterprises need to effectively manage logistics and supply chain, which also urges enterprises to need a large number of talents with this knowledge.
Facing a job, we may face a dilemma. In fact, we all want a job that we are interested in, matches our major and has a high salary. However, many enterprises often need people with high academic qualifications and relevant work experience. Enterprises clearly know what kind of employees they need, but the newly graduated students are dull, confused and inexperienced. Faced with this situation, we lost our autonomy. In the face of fierce competition, many professionals believe that finding a job is enough, and solving the problem of food and clothing is the most important thing. Most people tend to put their ideals aside, regardless of whether this job is suitable for them, and hold the concept of taking a step-by-step view of their career future. It is this thoughtless concept that makes people waste time and lose interest, and their ability has not improved during this period. If so, their career development will stop here and their development prospects will basically end. It is not advisable to blindly yield to reality or unrealistic expectations in the face of employment. I have also heard some teachers say that employment comes before choosing a job, and some students think so? Employment before choosing a job? Just find a unit, blindly lower your expectations when you are employed, yield to reality, and quit when there is a big difference between ideal and reality. Actually? Employment first? Graduates are required to abandon the outdated concept of choosing a job, accumulate social and work experience at the beginning of their career, seek opportunities in social competition, and lay a solid foundation for future career development and career success. ? Employment before choosing a job? Is it true that letting students lower their expectations appropriately and accept and affirm their career choices conceptually does not mean hasty employment and frequent job-hopping, and can't just regard their first job as a small job in their career? Springboard? In fact, it is an important beginning in a person's life and career, and a good career start will be an indispensable condition for a person to achieve career success and career satisfaction in the future.
(3) required knowledge and employment orientation
Perhaps many students majoring in e-commerce are always as confused about the future as I am, but in fact, the road under our feet is very broad and there are many opportunities. If you catch it, you will benefit for life.
At present, this major has two major directions: website design and program direction and network marketing editing direction.
I think we should have basic knowledge of economic mathematics, English, economic law and economic writing. At the same time, you should also have many professional knowledge such as computer foundation, introduction to e-commerce, computer network and network marketing, commodity science, marketing, appearance English correspondence, modern logistics, international trade and so on.
In fact, we can do a lot of work, such as online store operation manager/supervisor, internet trade: domestic internet trade, international internet trade, network marketing, network editing, website construction and maintenance, online store art design and so on. This major can also engage in telemarketing in the call center. Take the online marketing of our most suitable post bar as an example. So far, e-commerce has been recognized by a considerable number of enterprises in China, especially the small and medium-sized enterprises which account for 99% of the total enterprises in China. Because of their own survival and development, small and medium-sized enterprises urgently need to use the network as a means of high efficiency and low cost, so they have great dependence on online marketing, and there is a demand gap for online marketing talents, forming a clear post responsibility for online marketing. Internet marketing experts can effectively use b2b platforms, search engines, corporate websites, dial trees, forums and so on. Help enterprises to carry out marketing activities, and also carry out online marketing effect analysis, online marketing scheme design and implementation. So you can still work in a wide range after graduation.
(4) Future life and career planning
While analyzing the career and employment direction, I clearly know what kind of industry I am facing and what this industry can bring me. Now a grand plan has been presented to me. What I should do is to spread my wings and soar in the growing sky. What I should do now is to increase my physical strength and finish my studies.
1. Short-term planning (five-year compulsory university stage: xxxx)
Objective: To keep the advantages and constantly overcome their own shortcomings, to study professional knowledge hard and master the rational use of knowledge, to read more literary books at ordinary times and to exercise their writing ability. In the fourth grade, you can get the second-class English certificate and the assistant e-commerce certificate, which will lay a solid foundation for future work. Do your duty in the student union, complete the tasks assigned by the teacher on time, and further improve your work ability, management ability, organization ability and leadership ability. Cherish school life. It is very necessary to get out of school to get in touch with society, understand society and accumulate social experience. Find some part-time jobs related to your major in winter and summer vacations, and constantly cultivate your abilities in reflection, memory and language organization.
2. Long-term planning
Career goals: employees of Fortune 500 companies.
Through continuous efforts to strengthen their self-cultivation, as well as all aspects of the ability to enhance their own character, as the saying goes:? Character determines fate? A person's personality determines the quality of his works. Now all enterprises need hard-working, down-to-earth, strong sense of responsibility and strong ability to withstand pressure. I will constantly overcome my shortcomings. Develop good habits of living, studying and eating, strengthen self-cultivation, improve their communication skills and expand their social circle.
During the internship, I will find a relatively stable basic job about online marketing, use two years to accumulate work experience, and then apply for a fortune 500 company, and then continue to work hard. Time permitting, I will complete my undergraduate major and improve my professional knowledge and education. If the application is unsuccessful, I will continue to work hard and take this as my goal.
(v) Concluding remarks
Although the plan is good, we still need to put it into practice. Einstein once said? Success = 1% talent +99% sweat. ? No matter how well a plan is done, it also needs the unremitting efforts of the planners. Success, don't believe in tears; Success, not believing in decadence; Success, don't believe in the phantom, success requires a person to show courage, to work hard, to fight, to fight. It is worthwhile to work hard to realize your dream, no matter how difficult it is.
Model essay on salesman career planning (2) 1. Self - analysis
1, career interest
My ideal career.
1 the ideal occupation is: advertising.
The second ideal career is: design.
The third ideal career is: marketing.
Art type (a)
I like to express my talent and realize my value through various artistic forms of creation;
(2) Having special artistic talent and personality;
Willing to create novel and unique artistic achievements, eager to express their own personality.
Mainly refers to all kinds of artistic creation.
Main occupation: actor, artist director, music, dance, drama teacher; Literary critic; Hosts, editors and authors of radio programs; Painting, calligraphy, photographer; Designers in art, furniture, jewelry, house decoration and other industries.
Enterprise type/enterprise type (e)
(1) energetic, self-confident, sociable, and capable of leadership;
2 like competition and dare to take risks;
③ Love power, status and material wealth.
Mainly refers to those organizations and influence others * * * with the completion of organizational goals.
Main occupation: manager, entrepreneur, government official, businessman, industry department and unit leader, manager, etc.
2. Professional ability
Speech ability (V): refers to the ability to understand and use words and their meanings, the ability to understand words, sentences, paragraphs and chapters, the ability to express one's thoughts clearly and correctly, and the ability to introduce information to others.
Spatial judgment tendency (S): refers to the ability to understand three-dimensional graphics and the relationship between plane graphics and three-dimensional graphics, including the ability to understand geometric graphics, the ability to understand three aspects of three-dimensional graphics, the ability to understand the relationship between objects in spatial movement and the ability to solve geometric problems.
Perceived Detail Ability Tendency (P): It refers to having a correct perception of the relevant details of objects or characters, distinguishing and comparing the light and shade of characters and the width of lines, and seeing their subtle differences.
3. Personal characteristics
Be good at observing people or things around you, but don't seek to discover their motives and significance. They can recognize the true state of things. They are very interested in the information obtained directly from experience and feeling, and they are very talented in artistic aesthetics. They strive to create an elegant and personalized environment for themselves. They put all their attention and energy into the current vivid real life, so they can always find beauty and happiness from simple joy. Always appreciate the sweetness of life, have rich common sense and strong endurance. With a drift attitude, I always have my own pragmatic and creative way of dealing with people. They are patient and flexible, so they are tolerant of others and life. They seldom criticize other people's behaviors and beliefs. They seldom refuse things. In the face of change, they choose to adapt and cope, instead of trying to exclude or control everything.
They are completely absorbed in the present, and they don't make any plans except the necessary preparations. They are short-term planners, and they will feel relaxed when things are finished, so they devote themselves to their work at this moment and like to enjoy the present experience instead of rushing to the next challenge.
4. Professional values
Lifestyle (L) Lifestyle People want to integrate all major aspects of life into a whole and like to balance personal, family and professional needs. Therefore, lifestyle people need a working environment that can provide' enough flexibility' to achieve this goal. Lifestyle people can even sacrifice some aspects of their careers, such as giving up their job promotion, in exchange for a balance between the three. Their definition of success is broader than that of professional success. Compared with the specific working environment and work content, lifestyle people pay more attention to how to live, where to live, how to deal with family affairs and how to improve themselves.
What do you value in your career?
Important: 10. Be able to engage in work that interests you.
Secondary importance: 1. The salary is high and good.
The second time is not important: 7. The work is not too tense, and there is less external pressure.
Not important: 9. Social needs and social contributions are greater.
Second, the occupation analysis
Advertising salesman
In the advertising industry, the salesman is AE, and he plays an important role in the advertising company! He is the link between advertising companies and advertisers. Their ability is very high. They also need to be familiar with the customer market, basic information of products, previous advertising materials, competitive brand markets and advertising materials. Therefore, advertising companies have high requirements for salesmen!
The concept of salesman refers to the person in charge of specific business operations. For example, those responsible for purchasing, those responsible for sales and so on. You can call a salesman when making documents. Not specifically salespeople. At the same time, due to the emergence of part-time jobs, many part-time salesmen in the new era have emerged under the influence of information networks.
The salesman's job is to extract glittering gold from thousands of tons of ore; Is to screen out real buyers from thousands of customers; It is to beat opponents in the competition of strong peers and win the favor of customers. In fact, salespeople sell their own products first, that is, they sell their own comprehensive qualities such as business level, negotiation skills and morality. If the customer doesn't accept the temperament image of the salesman, he can't accept his products.
Advertising copy
Advertising copy planning, that is, advertising copy planning and writing personnel, is one of the important positions in the advertising industry.
job description
Advertising copy planning, that is, advertising copy planning and writing personnel, is one of the important positions in the advertising industry.
The so-called advertising copy, in a broad sense, refers to the specific expression of the established advertising theme and advertising creativity through advertising language, image and other factors; In a narrow sense, it refers to the composition of words and characters that express advertising information. The planning of advertising copy is a professional who creatively designs, selects and matches the title, text and slogan of advertising copy and writes a case.
Advertising copy planning needs strategic thinking, creative thinking and strong writing skills. Is an important position in the advertising industry, but also in the field of marketing and planning urgently needed talent. Copywriting must first have the following qualities:
1, with basic knowledge of advertising industry and advertising copywriting, including the history and development of copywriting, advertising, marketing, psychology, consumer behavior and planning;
2. Master the creative process of advertising and the creative thinking mode of advertising;
3. Proficient in various copywriting skills and have a certain literary foundation;
In addition, the other two necessary conditions for copywriting planning are experience and advertising knowledge. Sensitive? . So-called? Did you hear the news in sequence? Experience is a person's precious wealth, so is copywriting planning. Without the tempering of hundreds of courses and the edification of advertising creativity, it is difficult to grow into a copywriter. Another important quality is advertising? Sensitive? Refers to the overall feelings of advertisers on advertising trends, consumption mentality and creative renewal. Knowledge can be learned from books and cases, technology can be honed in practice, and experience and sensitivity can only be accumulated from all aspects of daily life, which is also the only way to be promoted to copywriting planning.
Professional qualification certification standard
In March, 2005, China Employment Training and Guidance Center of the Ministry of Labor and Social Security started the advertising copywriting job training project. This project has become a qualification certification project for advertising copywriters in China, which brings good news to the advertising industry lacking talents.
1, exam content
Vocational qualification examination is divided into theoretical knowledge examination and professional skills examination. The content of the examination is the basic knowledge of advertising industry and advertising copy, the positioning and creative thinking training of advertising copy, the actual combat training of advertising copy and the practical application cases of advertising copy.
2. Application conditions
Anyone with secondary vocational education in advertising or related professional qualifications can apply.
Three. conclusion
career objective
Engaged in advertising planning in the future (entertainment, media, service industry).
Career development strategy
Enter the entertainment, media and service industries (develop in younger fields)
Career development path
Take the management route
Specific path
Advertising salesman? Junior advertising copy? Intermediate advertising planning? Senior advertising creative director
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