In fact, every jewelry brand has its own special service. Up to now, the promotion and after-sales models of the jewelry industry are basically the same. It's just that each brand specializes in different fields. As we all know, we don't sell gold jewelry, and there are not many pure platinum jewelry, which only accounts for about 5% of the goods in each store (some stores haven't yet). We mainly deal in diamonds and jade jewelry.
In fact, at present, there are not many jewelry stores in the market that do not operate gold jewelry like our company. Basically, each brand has a large share of gold. Therefore, we can only say that the field of sale is different. Just as many consumers like to compare us with Chow Tai Fook, in fact, both brands have their own loyal supporters. Like the employees in our store, Chow Tai Fook is the first choice to buy gold. In fact, Chow Tai Fook's gold price and technology cost are the most expensive in the industry, but we still chose it because its gold technology is incomparable to other brands, and other brands can't do so fancy. But when buying diamond jewelry, we hardly consider other brands, and the first choice must be psychic. This is not to say that Chow Tai Fook or other brands are not good, nor that our employees can buy them internally, but because we know our own brand, the origin of each of our finished products, our after-sales service and trust our own brand.
I joined a psychic in 2005. Although I am just a counter salesman, I can be said to be the lowest-level employee of the company, but I have witnessed the growth of psychic. Every marketing plan, brand promotion and brand building can't be separated from us. We are the contact point of the brand, and customers know our brand through us, so we have the responsibility to show the good side of the company to customers and make them feel good. So you say we serve well, that's what we should do. In fact, the reason is very simple. Customers spend money to buy real products and feel the service. Our duty is to make customers feel our service and choose the right products in a relaxed and pleasant atmosphere. I believe the employees of Chow Tai Fook feel the same way.
In fact, as long as you buy jewelry in a regular jewelry store, whether it is American or Chow Tai Fook or other brands, the quality will be guaranteed. Every brand can guarantee "genuine goods", but at present, no jewelry store dares to write words such as "how long to wear" and "how to deal with problems" on the bill, because special attention is needed in the process of wearing jewelry, and it is not allowed to bump, get close to high temperature, contact with chemicals such as bleach, and hook wool. It has many uncertainties, so every jewelry brand will mark the wearing methods and precautions on the after-sales or wearing precautions, and consumers must read them carefully.
You can comprehensively consider your own focus, and then use the exclusion method to exclude brands with a knot in one's heart and choose your favorite brand. Personally, I think, in fact, you only need to consider two aspects: style and after-sales. Many customers are talking about investing, but how many people will actually sell their jewelry under normal circumstances? So first of all, we buy jewelry, which plays a decorative role, so the style is the first choice; Secondly, jewelry is different from clothes and shoes. And its after-sales service is also very important. What is after-sales, what is the after-sales charge, price and value-added service? In fact, when we choose our own brand, in a sense, we value three services: life-long unlimited replacement and life-long unlimited renovation and maintenance.
You see, everyone who answers your question has an answer, and other people's ideas are just reference, so it's up to you. No matter which brand you choose, I hope you can choose the right diamond ring. Ha ha, of course, we will still be happy to choose our brand, not to say that Chow Tai Fook is not good, but to prove your trust in us! It is a very happy thing to make people trust!