According to incomplete statistics, there are more than 1.3 million jewelry merchants on Taobao+Tmall, among which there are about 1.5 million merchants above the drill level, which shows that the competition is still fierce. In this category, traditional offline jewelry brands still dominate, such as Swarovski and Pandora have long occupied the top three sales. If it is not easy for non-well-known brands to operate Taobao at present, I suggest starting from the following aspects, hoping to help you.

First of all, it is very important to do the basic work of Taobao shop, such as product photo shooting, selling point refining, detail page making and product title design and writing. The second is to promote drainage. Now the traffic cost of Taobao is getting higher and higher. The price of some keywords in the through train reaches several or even dozens. The new store Taobao will give you some traffic support, but not too much. Investment in through-train advertising will face higher cost pressure. Therefore, many jewelry merchants now turn to offline stores, and the cost of obtaining passenger flow in offline shopping malls may be lower than online. The third is what kind of after-sales service can keep customers for a long time, become loyal customers and improve the repurchase rate.