What is a "successful user"? "Successful users" are outstanding users! Users advertise to friends not because they like products, but because they like friends. These "successful users" are smarter, more skilled, more advanced and more knowledgeable, and they can do more things in a meaningful way.
Therefore, it is very important to make a good personal brand, which is more important than your product. People who buy again often recognize you and will always ask you to buy again.
You need to show the pain points of users and tell them where the benefits of the product are. Common methods include: correct perceptual contact, removing obstacles, reducing cognitive leakage, and passing through the garbage filter of the brain.
Before conceiving a copy, consider three questions:
0 1: Can the user's scene be directly transformed?
02: How long does it take to render this copy?
03: Which channel should we put it on?
Copywriting itself is also efficient. The point is not how many words you want to write, but how much information you need to provide to achieve the sales target.
In the book "Copywriting Training Manual", Professor Joseph Sugerman clearly gives two golden laws-emotional factors and participation, so that people can determine the length of copywriting in a more scientific and quantitative way.
Emotional factors refer to the degree to which products involve emotions. For example, buying an engagement diamond ring involves many emotional factors. The sense of participation refers to how much time, energy and thinking people need to invest when buying products.
High emotional factors increase participation and are suitable for long-form copywriting; High emotional factors plus low participation, or high participation plus low emotional factors, are suitable for medium and long-term copywriting; Low participation, low emotional factors, suitable for short stories.
1. What is the poster copy?
Poster copy is a kind of propaganda means to convey products, culture and other contents to the public. Its characteristics are simple and easy to remember, and it can highlight the core of brands and products.
The first aspect is to point out the benefits and realize the integration of quality and benefit.
The second aspect is to spread it widely and simply. The purpose of the poster is to make it widely known. Its copy should be easy to spread, and the greater the power of communication, the greater the value.
Third, design interaction to reduce the bounce rate. A famous AIDMA rule in marketing field means that users' buying behavior will be divided into five stages, namely attention, interest, desire, memory and action.
0 1 emphasizes income.
Love * * *. The easiest way to guide people's desires is to reach the depths of human consciousness and awaken the five instinctive feelings of taste, smell, sight, hearing and touch.
03 Emphasis on identity
04 behavior suggestion
2. To build a personal brand, you should first look at your WeChat, Weibo, Tik Tok and other accounts and your current WeChat nickname. How many years have you used it? Are you satisfied? Personal brands have to package themselves by name. So, how to design your own explosion tag name? A good label in a word = attributive keyword+industry title.
0 1 target group (for example, entrepreneurial tutors serving 35-year-old housewives with young children)
Advantages of competitive products (effectiveness, efficiency, benefits, such as psychological counselors, can eliminate postpartum depression in just 7 days)
Original methodology (what practical/professional/award-winning experience, such as a director with a box office of 5 billion)
For example:
Han Laobai's label
Even if you copy from scratch, you can make a lot of money (in a word, positioning/benefits to readers)
Signed seven self-media platforms, the runner-up of the second new media Golden Hand Cup, and the king of Fu Shu's four-month manuscript fee (listing data).
Senior Corporate Copywriting of the Top 2 Listed Real Estate Companies in China (endorsed by former companies)
IP teacher's personal tailor copywriter consultant (big coffee endorsement)
Master of Design (Diploma)
Excellent Research of Takuro Yamaguchi, President of the International Business Writing Association (the research and circle he participated in)
The hottest explosive copy in the circle of friends (putting data and evaluation)
Li Bai Pick One Culture Company/Founder of Output Force Xinsheng University Community (the first in the field)
I hope to help 65,438+10,000 students earn over 10,000 yuan (vision).
After completing the personal label, you can further form a resume in the form of personal label+low tide+counterattack+vision.
If you want to write an explosive personal label, you can refer to this formula.
Slash youth wandering between dreams and life
Through the circle of friends, it shipped 6.5438+0 million a week.
100 team leader
Engaged in preschool education within the system for eight years.
Graduated from normal university
Wild Fortune Action Camp Wild Star
Remember the founder of the growth camp?
I hope to help 100 people achieve a monthly income of over 10,000.
3. How can I write a copy that can detonate product sales?
Step 1. Help consumers understand what they care about most.
Step two. Propose solution
Step three. Persuade and believe: Only by deducing the results according to consumers' own logic will consumers believe and agree.
Step four. Provide evidence. This is the attraction and persuasiveness of the story: it can easily stimulate the rational brain in the relevant areas of the human brain and make people feel "substituted".
Through the study of this chapter, I have a clear understanding of how to write personal labels for explosions, especially the formulas compiled by the author, which I think are very useful to me.
If you want to write an explosive copy, you must build your own personal brand and label, the positioning will be clear, and the output copy will be more targeted.