What does an old-fashioned fun brooch look like? Let's share some photos taken in the store. The price is not high, about 100 yuan.
① The first brand to be introduced is "Jonette Jewelry", or "JJ" for short. The founder of this company is Abraham Lisker, who used to be a doctor. Later, he decided to change his job, so he started his entrepreneurial journey in Rhode Island, USA. 1935, he founded a clothing and jewelry company called "Providence Jewelry Company". Two years later, his brother Nathan joined the company, so the company changed its name to "Leask &; Lisker.
Unfortunately, World War II broke out within a few years of operation (1939- 1945). Due to government restrictions and the shortage of metals and other materials at that time, the company was forced to close during World War II. Abraham Lisker also served in the United States Army during the war. After the war, the Lisker brothers decided to change their company from "Lisker &; Lisker "was renamed" Jonette Jewelry Company "to commemorate their parents: John and Etta.
JJ's first successful work was a ballet dancer's brooch. The extremely high sales of this brooch made the founder decide that JJ would specialize in designing and producing novel brooches and handicrafts. From then on, the creative and childlike JJ brooch series really began to enjoy a good reputation in the world.
The most famous works of JJ brand include Christmas series, animal series, people series, angel series and Halloween series. Of course, other works of JJ brand are also worth collecting.
JJ's lettering is very legible, and J.J. is used from 1950 to 1980; JJ was used from 1986 until 2006. There are also a few works that will accompany this year.
JJ's brooch series is currently priced at several hundred yuan, and it has an upward trend in recent years. On September 1 day, 2006, the brand officially announced its closure. Since then, JJ has become an eternal history and legend.
(2) ②Danecraft Company 1934 was founded in the United States, which is a very great family business and is still operating successfully. The company was originally founded by two partners: Victor Primavera and James Filch * * *, and named as "Filch &; Company. Two years later, Chunhua bought all the shares of the company, and the company officially changed its name to "Danecraft". Primavera's family are immigrants from Italy. This family is a real goldsmith family. They used to serve the Italian royal family.
Danecraft is good at depicting and capturing the most popular design elements in a complex, three-dimensional and delicate way. Danecraft's jewelry often doesn't have a gorgeous appearance, and they insist on hard manual craftsmanship, which can give jewelry strong vitality.
Today, the fourth generation of Chunhua still runs the company. At present, the jewelry produced is mainly pure silver, K gold and tin jewelry. It should be noted that carving is an important factor to distinguish whether a Danecraft jewelry is retro. There are usually "Felch Co" or "Danecraft", and the brand LOGO has been used until 1977. The brand's modern jewelry no longer uses the carving of "Danecraft".
Finally, I would like to share with you AJC, which is also the most interesting of the three brands introduced and my personal favorite. American jewelry chain company, abbreviated as AJC, has existed for quite a long time (1927- 1997). AJC jewelry is very popular, because this brand not only produces high-quality jewelry, but also is very good at designing various small objects, especially depicting people and animals in a funny, creative and bold way. In such a small area of brooches and pins, with exquisite craftsmanship and rich colors, various miniature scenes in people's lives are vividly portrayed.
The jewelry of AJC is marked with the capital letter AJC, and there will also be jewelry marked with "AJMC" produced by the company, but jewelry engraved with "AJMC" is extremely rare in the antique market. If you have one, you are undoubtedly lucky. Please take good care of it and wait for its appreciation.
Such an interesting brooch with full creativity, fine workmanship and full expression of nature and life, I wonder if you will like it as much as I do after reading this article? They are not only ordinary jewels, but also works of art worth collecting. Perhaps this type of jewelry is not suitable for daily wear, but it is a great thing to enjoy, play with and discuss with friends in daily life.
Which brand do you like best? Choose 0, 0% JJ 0, 0% Danny craft 0, 0% AJC to vote.