There are two aspects in the choice of commodities, the first is the choice of commodity types, and the second is the choice of commodity sources.

Category selection can choose any of the following conditions:

A, the profit of customer list is low, but the repurchase rate is high. These products are generally fast-moving consumer goods. Like food.

B, the customer list has high profit, and the repurchase rate is average. This kind of products are generally slow consumables. Like a mask.

C, the profit of customer list is super high, and the repurchase rate is low. This kind of product is non-consumable. Like jewelry and jade.

2. Import accurate customers

When the goods and sources are determined, it is necessary to import accurate customers to WeChat to become friends. Wechat importing friends should remember to import accurate customers, not meaningless friends. Import customers can be divided into offline and online. It's much easier offline. Import who are your customers, friends, relatives, colleagues, classmates, cousins or existing customers. The advantages of introducing customers offline are high accuracy and high trust, but the disadvantage is that the coverage is small and a certain amount cannot be formed. Introducing customers online requires skill and some difficulty. Fortunately, everything has certain laws and methodologies to be found.

Step 3 Build trust

After importing customers into WeChat as friends, you need to make customers trust you if you want them to buy your products. If the customer can't trust you, there will be no transaction, and the first two steps will be in vain. If you know something about WeChat customers, you already have basic trust. As long as the product is what TA needs and the price is right, a deal will basically be reached. However, if you want to reach a certain transaction volume through your circle of friends, you must import customers you don't know. How to build the trust of these customers is the key to WeChat business management.

4. Appropriate promotion

At present, the promotion of WeChat is basically in two aspects. One is its own wide spread, but few people generally do it. The other is the promotion of WeChat size, but now WeChat size is basically concentrated on some WeChat resource platforms similar to the outer circle. After all, the big size will always find the right one.