In fact, the overall quality performance of the two cars has little to do with sales. After all, product homogeneity is becoming more and more common. Personally, there are two main points. First, Sylphy, including all Nissan models, has the strongest discount among joint venture brands, even if the new Sylphy offers a discount of 5000, it is not a problem. With the support of Nissan Finance, customers can enjoy interest-free loans as long as they choose to buy cars by stages. Compared with Corolla, promotion has an absolute advantage. Second, behind the good sales, it is actually the result of the sales of new and old Sylphy. This is very similar to Fox, the sales champion a few years ago. Of course, Volkswagen cars have always been like this. Coupled with Xuanyi's huge brand appeal, 1+ 1 > 1 is the inevitable result.
Corolla can't sell sylphy, but it's not. After the12nd generation Corolla went on the market, its 1 1 generation chose to stop production directly. If Sylphy cancels the classic version, including the first generation of LaVida, then the sales champion of compact cars must be Corolla.
Today's Nissan is not the technological Nissan of shiftthefuture in the past. As far as the Japanese Big Three are concerned, only Nissan's brand power is declining year by year. Therefore, we can only rely on large-scale concessions to win the favor of the market. The global market is sluggish and Mitsubishi is still hungry. Nissan, which is short of capital chain, only regards China as the last straw.
In fact, these two cars represent two different choices in this price model: sylphy looks good but the quality is average, representing face; Corolla has a general appearance but good quality, which represents the lining. Most people in China buy cars to look good, and Sylphy has a large space for looking good, which meets their requirements; Corolla, on the other hand, only people who know cars will buy them.