1. Brand positioning: Jingrun Pearl is committed to the continuous development of pearl application, and has made extraordinary contributions to the deepening and popularization of "China application of pearl beauty", and has been awarded "intangible cultural heritage" with its brand positioning as "the essence of beauty preservation".

2. Price: Jingrun Pearl's products span five categories: jewelry, skin care products, pearl powder and health care products, oral care, and pregnant and baby products, with prices ranging from several hundred to several thousand yuan.

3. Brand awareness: Jingrun Pearl is a well-known trademark in China, and it has been selected as one of the "Top 50 Jewelry Brands of Hurun China" and "Top 0 Innovative Brands of Global Pearl Enterprises 10", with high brand awareness.