165438+ 10/2, this year's double 1 1 ushered in the closing moment. As the head enterprise in the jewelry industry, Chow Tai Sang Jewelry won the online sales champion in the double 1 1 jewelry accessories market. It is reported that the omni-channel GMV of Chow Tai Sang Jewelry broke 940 million on the same day, up 80% year-on-year, exceeding expectations.

There are activities.

Tmall Chow Tai Fook's official flagship store has a double 1 1 promotion, and the page can get three coupons: 30 yuan No Threshold, 1 10 yuan coupon, 1500-30 yuan coupon, 2500-50 yuan coupon (coupons can be used when paying the final payment for pre-sale goods, or double 600-600 coupon).

It is noteworthy that during the double 1 1 this year, Zhou Dasheng's online omni-channel GMV surpassed Zhou Shengsheng and Chow Tai Fook, and achieved rapid growth from the third to the first in the industry, becoming a bright color in the 2022 double1/jewelry market.

It is understood that the reason why Chow Tai Sang Jewellery can soar against the trend and become the first in this year's double 1 1 industry is that the most important support is always adhering to the concept of "making consumption choices easier", deeply cultivating product design and development and quality control, and truly impressing consumers with products.

"Quality Ingenuity" and "Careless Marketing" Behind Five Series of Products

It is understood that this year's double 1 1, Chow Tai Sang Jewelry launched five ace jewelry accessories: any door endorsement, national treasure joint name of a thousand miles, three gold and one diamond wedding series, zodiac rabbit series, and Zhou Dasheng hello Kitty joint name IP fashion silver jewelry series. The launch of these series of products was completed through sufficient market research, crowd analysis, product design and technical difficulties in the early stage.

It not only meets the needs of all kinds of jewelry consumers, but also endows traditional jewelry products with brand-new value in product concept, and truly pays attention to users.

In the past, due to technical problems, the design of gold products was limited, which could not meet the function of people's fashion dress. However, with the continuous innovation of gold technology, the design of products has come out. Based on this, Zhou Dasheng specially launched any door, which broke the technical barrier of gold craft with a small square necklace.