In the second half of the market dividend dissipation, more and more enterprises began to reduce the introduction of external traffic, and gradually focused on the path of traffic fission, to do some fission innovation, and spread it through seed customers. A person's coverage is as short as more than 100, and as long as several thousand, realizing the growth of consumers layer by layer. This process is obviously from less to more, and more and more people will spread it. The main reasons for the popularity of fission drainage today are mainly reflected in its three characteristics: low cost: you only need to have the most primitive seed users and plan the fission workflow to continue fission, which is undoubtedly a free advertisement. The actual effect is lasting and rapid: if a good fission brand marketing starts with the release of soft articles, the fission drainage speed of users is very fast, which can last for a long time, and there are often businesses who have no choice but to interrupt the communication. Great influence: everyone will have friends and relatives around 150. Every time you launch a communication aimed at customers, you can affect more than a dozen relatives and friends, so your popularity is relatively large. Fission is essentially user-to-user We should know that user fission is the increment of the growth of all user systems, and it is an efficient means to quickly gather users and enhance user transformation. All methods and routines of fission are important ways to pull the natural trigger. To achieve the function of fission, it is necessary to guide customers to share theme activities. How to do fission marketing for private domain traffic? 1. From a personal point of view, do you really grasp the pain points and habits of your own consumer groups, and can you really focus on customers for products and services? Whether the products provided are highly relevant to customers; The choice of goods or services can be based on current hot spots and so on. Generally speaking, enterprises should be able to think and design private domain marketing schemes from the aspects of consumer pain points, product advantages, holiday hotspots and competitive advantages. 2. After finding out the pain points of related customers from their habits, I will disassemble such pain points and itching spots myself. For example, reading consumers may be interested in how to improve reading speed and increase reading volume. Then, clearly put forward a variety of solutions to the problem, and select the one that suits your current situation. 3. Consider marketing scenarios In the process of selecting specific marketing scenarios, we must consider the company's own phenomena, such as how much detailed investment the company needs, whether it can provide customers with a lot of benefits and make customers feel self-worth and attractive. If this time can be promoted with the help of a little hot spots, traditional festivals, solar terms and other scenes, the potential energy will continue to enlarge, and it will be very rewarding to seize the opportunity to combine the right scenes.