1. Cultural background: As a French brand, Shangmei is deeply rooted in the soil of French culture, and its jewelry works fully reflect the essence and artistic atmosphere of French culture. In contrast, Tiffany's cultural background is relatively simple.

2. Craft level: Shangmei has a very high level in jewelry design and production. Exquisite craftsmanship and exquisite handcrafting make every piece of jewelry full of artistic sense and value, while Tiffany's jewelry craftsmanship is slightly lower than that of Shangmei Paris.