There is only one official flagship store of Taobao Laofengxiang, and the others are exclusive stores or franchisees.

Opening Tmall flagship store requires exclusive brand authorization. Therefore, a brand can only open one Tmall flagship store, and a brand can authorize multiple companies to open different specialty stores. Therefore, a brand can only have one flagship store, but it can have many specialty stores and franchise stores, and the cost and difficulty of opening a Tmall store are also higher.