In order to ensure the effectiveness of our efforts, we often need to make plans in advance, which is a written plan arranged from the aspects of purpose, requirements, methods, methods and progress. So do you know how to write a standard plan? The following is the activity planning scheme of jewelry marketing that I collected for you. Welcome to learn from it, I hope it will help you.

Jewelry Marketing Activity Planning Scheme 1 I. Activity Purpose

Relying on the holiday economy, through strong promotional activities, attract consumers' attention, promote consumers to buy and increase sales.

Taking "xx" as an opportunity, through planning a series of activities, we will further publicize the brand image of Chow Tai Sang Jewellery and improve the brand awareness and reputation of Zhou Dasheng.

Through diversified promotional activities, while giving back to the interests of consumers, we will highlight the warm brand image, narrow the distance between enterprises and consumers, enhance brand loyalty, maximize the number of people in the store, gather popularity, and expand the sales performance of specialty stores.

Second, the series theme

In the era of heart, "I take diamond as my ally and always shine with true love"

Third, the promotion theme

Zhou Dasheng New Era Aiyao 20xx "I take diamond as my alliance to shine true love forever".

-Zhou Dasheng wishes new and old customers all over the country a happy holiday.

Fourth, the activity time

Xx 28th, 20xx—xx 5, 20xx

Verb (abbreviation for verb) terminal layout

Make a unified layout in specialty stores, shopping mall counters and side halls, so that consumers can quickly understand the promotion activities and be attracted by them. The terminal layout of this xx promotion will create a warm shopping environment, so that consumers can keep a happy mood and make purchases.

(1) specialty store

On the right side of the store door, the X box "I take diamonds as my alliance and always show my true love" is placed; There is a movable carpet in front of the store;

A movable curtain with the image of "I take diamonds as my alliance and always show my true love" is arranged at the door of the store, and balloons are decorated on both sides of the door top;

There is a table card on the counter that says "I take diamonds as an alliance to show my true love will last forever".

(2) Counter or side hall of shopping mall

In front of the counter or in the corner of the side hall, set up the "I love diamonds forever" X-stand; Decorate movable labels and balloons on the ceiling of the counter or side hall; There is a table card on the counter that says "I take diamonds as an alliance to show my true love will last forever".

Traditional materials of intransitive verbs

Jewelry marketing activity planning scheme 2 I. Activity time:

June 10- June 18

Second, the theme of the event:

Dragon Boat Festival "chain" knot customer heart

Three. Activities:

1, "chain" knot customer heart:

June/KOLOC-0/0-June/KOLOC-0/8. If you buy more than 3,000 yuan plus 5/KOLOC-0/yuan, you will get a/KOLOC-0/8K chain.

2, the Dragon Boat Festival old things for a new look:

During the Dragon Boat Festival, customers can take their previous jewelry to xx jewelry store/counter for new jewelry, only charge processing fees, and provide free cleaning service (diamonds purchased from non-xx jewelry store/counter can also participate), so that all jewelry can be transformed.

Four. Publicity and promotion of activities

Advertise activities with the theme of "Dragon Boat Festival" in local daily newspapers or evening newspapers with large circulation, including the participation rules of "Dragon Boat Festival" and "Dragon Boat Festival".

Advertise activities in TV stations all over the country, and also advertise the significance, participation details, address and telephone number of special shops/counters all over the country in the form of subtitles during prime time of TV stations.

Make posters or X-stands in front of the store, arrange activity consultants at the counter and set up consultation telephones to facilitate customers' consultation;

Verb (abbreviation of verb) activity control and evaluation

1, do a good job in customer consultation and the number of people who arrive and participate in the activities.

Record the number of buyers and sales in detail;

2. Do a good job in the later stage of the activity. Collect the above data, media frequency and agent feedback to the brand planning department of xx jewelry promotion headquarters to evaluate and summarize the activities, so as to provide better marketing services for the joining partners.

Activity budget of intransitive verbs

1, and the publicity cost is about 3000 yuan;

2. Exhibition frame: 85 yuan;

3. Total: 3000+85=3085 yuan.