Safir brand was introduced to China by the internationally renowned British jewelry brand "Safir" in 2004, and obtained the agency right in Greater China. Safir is a century-old brand from Britain, which undertakes the mission of bringing European diamond culture to China and leading the fashion trend of Chinese jewelry. At present, there are more than 300 franchise chains in China, and Safir franchise chains have been established in Hefei, Anhui, Chengdu, Sichuan, Xi, Hunan and Hubei, Shaanxi. In the next three years, Safir will continue to increase its investment and expansion in China, and step up the localization process. The network will cover major second-and third-tier cities in China, build 500 franchise chain stores and establish super-large diamond brand enterprises.

Blue Sky Jewelry won many honors such as Shandong Famous Trademark, China Famous Jewelry Brand, China Famous Jewelry Brand, National Quality Stability and Credit Guarantee Brand, and 3. 15 Quality Credit Product, and won the title of "China Gold and Silver Jewelry Brand" in the Great Hall of the People in March 2008. The company requires employees to regard customers as God, always think for customers, and let customers buy with confidence and use with satisfaction. Always follow the market-oriented, efficiency-oriented, team-centered, win credibility with high-quality service, and survive with good product quality, variety and survival. Taking informatization as the breakthrough, focusing on science and technology, strengthening management as the guarantee, and comprehensive management for development as the guiding concept of enterprise production and operation, the company has made new development every year, established a good social image, won the hearts of the people, provided good after-sales service, and the customer return rate reached 100%, which was well received by the society and customers.

For more than ten years, employees, market and society have advanced harmoniously, which has accumulated a profound corporate culture for Blue Sky Company. Enterprises have formed the core values of "friendliness, sincerity, teamwork and quality" by integrating corporate culture construction resources, combing corporate culture structure, shaping corporate culture orientation and building corporate culture concepts. At the same time, adhering to the business philosophy of "* * * has profits and * * has development", they actively advocate providing quality products and services for consumers, creating a harmonious and respectful working atmosphere for employees and providing fair and reasonable services for business partners.

With the joint efforts of many colleagues and the care of new and old customers, Blue Sky Company has been adhering to the tenet of "* * * has profit and * * has development", constantly exploring the market and serving customers wholeheartedly, so that "Safir" and "Blue Sky" will move towards new glory.