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Design scheme of Spring Festival theme activities
Spring Festival is the most important traditional festival in China. It is a day for China people to celebrate the harvest, pray for good weather and reunite with their families. The following is my carefully collected Spring Festival theme activity plan. I will share it with you and enjoy it together.

Spring Festival theme activity plan 1

China's traditional festivals "Spring Festival" and "New Year's Eve" are children's favorite festivals, because there are many customs to celebrate the Spring Festival in China, which are delicious and fun. Family reunion and prosperity are the themes of the Spring Festival. In order to let the children have a happy New Year and let them know more about the traditional customs of China, this Spring Festival activity plan is specially planned to enrich the teaching activities in June+10, 5438.

I. Activity objectives:

1. Enrich the teaching activities of 202 1 1, let children feel the traditional festival "Spring Festival" in China, and learn some customs and habits of the Spring Festival.

2. Develop children's practical ability and thinking ability through a series of manual and artistic activities.

Second, the activity time:

202 1 1 month

Third, the form of activities:

Micro-class, arts and crafts activities.

Four. Activity arrangement:

Arts and Crafts Course: Painting-Candy Crafts-Making firecrackers, cutting window grilles and making lanterns.

Course content: Let children know the origin of the New Year, learn the greeting etiquette of the New Year, learn the auspicious words of the New Year, and learn the song Happy New Year. The safety education during the Spring Festival is "Safety is in my heart". Content: Pay attention to diet during the Spring Festival; Reasonable arrangement of diet and rest; Don't set off fireworks and stay away from fireworks; Be polite when visiting relatives and friends, and be kind to your family.

Environmental layout: environmental layout, lantern display and appreciation activities will be carried out during the Spring Festival.

Attachment: The program involves activities: 1. Do a good job in publicity and create an atmosphere. 2. Arrange the environment for the Spring Festival according to children's age characteristics. 3. Organize children's art exhibitions. 4. Organize New Year's party celebrations. 5. Show and enjoy lanterns. 6. Educational activities with the theme of "Safety is in my heart".

Spring Festival theme activity plan 2

Activity content arrangement:

(1) Organizing activities to raise and hang the national flag.

(2) Do a good job in publicity, create an atmosphere and decorate the class environment.

1. Publicity:

(1) Help children understand the customs and habits about the Spring Festival by talking in the morning, watching videos and attending classes.

(2) Guide children to record and introduce the Spring Festival through various methods and means.

Prepare:

(1) Teachers, children and parents * * * collect pictures, photos and objects about the Chinese New Year.

(2) Collection, lanterns, blessings, couplets and other things related to the Spring Festival.

(3) Collect waste materials such as paper cores.

3. Environment:

(1) Set up the "Let me tell you" section, present the things collected by children about the Spring Festival in this section, and communicate with each other to realize "resources * * *".

(2) Use the lanterns, blessings, couplets and homemade Spring Festival supplies brought by children to decorate the class environment.

(three) to carry out the "prosperous New Year" painting activities.

(d) Family interaction "Happy Chinese New Year Family Package jiaozi"

(five) to carry out the "prosperous Spring Festival-a safe and meaningful Spring Festival" education activities.

1. Tell stories, watch safety cartoons and play games to improve children's safety awareness in winter vacation.

2. Safety level "fireworks"

3. Hometown contact: use hometown contact columns, websites, home and school passepartout, etc. Post winter vacation safety knowledge to improve parents' safety supervision ability.

Spring Festival theme activity plan 3

The Spring Festival is a reunion festival for China people, which undertakes important social functions such as etiquette exchange between relatives and friends, emotional connection between colleagues and venting good feelings. Corresponding to visiting relatives and friends, greetings and family reunion is the prosperity of the new year's goods and gift market. Buy atmosphere, feelings, services and benefits. The festive atmosphere greatly stimulates people's consumption desires and impulses, and it is also a good opportunity for supermarkets to sell new and exotic goods.

First, the Spring Festival promotion is nothing more than price reduction, bundling, giving away, redemption and other forms.

You can gradually approach consumers through various information communication methods to achieve sales targets:

1, media communication. This is a traditional way of information transmission and communication with consumers. Activities and group purchases are introduced through media that can influence the consumption behavior of target consumers, such as radio, television and newspapers. The choice of media, the frequency of sending and the theme of sending each time depend on the specific requirements of the event. The purpose is to guide consumers to pay attention to this promotion, which is the first step to promote consumption.

2. Vivid sales. Vividly arrange the shelves, stacked display, pop layout and environmental atmosphere in the store to remind consumers of the information about promotional activities. In the process of vivid sales, we must pay attention to highlighting the theme and be clear at a glance. Generally, the exhibition should be in place from the first 3 days to the first 1 day. This way of communication not only deepens the atmosphere of the Spring Festival, but also makes it closer to the people.

3. personnel promotion. This is the most direct way to communicate with consumers. Set up activity exchange points or direct sales inside and outside the store, and communicate the promotion information face to face to consumers through direct communication between promoters and consumers, so as to urge consumers to buy.

Second, according to the different stages of consumer psychology, different communication methods are adopted.

Each of the above communication methods has its own different characteristics. We should choose different communication methods according to different stages of consumers' psychology, but this connection needs flexibility. We should pay attention to the following characteristics:

1. belongs to the stage of attention, interest, association and desire: it mainly uses media and market shocks to guide consumers to the terminal.

2. It belongs to the stage of desire, comparison, conviction and decision: vivid and personalized promotion methods are mainly adopted to urge consumers to quickly form a purchase decision.

During the Spring Festival, about 50% of consumers come into the store just to buy other goods, or because they have to buy such goods without any promotional information. So vividness and personnel promotion are very important.

During the Spring Festival, the goods with high profits should be displayed in piles. The crib should have strong impact and momentum, and pay attention to the shape of the crib, which can be designed with the traditional festive image of China.

Third, do a good job in the display of shopping malls and supermarkets.

Display includes all the display points in the store, such as shelves, counters, stacks, abnormities, freezers, etc. The conventional display standards of these display points should pay attention to color matching in addition to light up and heavy down, first in first out, and various brand products. In addition, in the process of activities, we should pay attention to the following main principles:

1, the principle of consistency means that during the promotion period, all exhibition points express promotional information and shall not contain other non-promotional information or outdated information.

2. The principle of highlighting the key points refers to focusing on the core brands and packaging of this promotion. It can be embodied by centralized display, increasing the proportion of display and setting up special display space.

Spring Festival theme activity plan 4

First, the activity time:

20__ _ _ _ _-20 _ _ _ _ _ _ _

Two. Location:

_ Jewelry stores/cabinets all over the country

Three. Activity theme:

Eternal diamonds witness a happy marriage

Four. Background and purpose of the activity:

With the popularity of the TV series "Chinese Divorce" starring jewelry image spokesperson Jiang, there are more and more discussions about marriage, and these discussions finally focus on the issues of tolerance and trust in marriage. It is generally believed that the reason why marriage can't last long is that both parties are not trusting and tolerant enough.

Diamonds are eternal. Linking the eternity of diamonds with the eternity of marriage constitutes the emotional theme of our new series of diamond ornaments-"Shoushou", and also constitutes the emotional appeal point of this promotion. We use diamonds with permanent emotional connotation to ensure people's long-term marriage. We link diamonds with marriage through "permanent" propaganda points, and gradually form a diamond consumption culture that is in line with international standards. It is also a pioneering work for the sales mode and consumption culture of the industry, expanding the popularity and reputation of _ jewelry in the hearts of consumers and the jewelry industry, and improving the emotional added value of _ jewelry brands.

Verb (abbreviation of verb) activity form:

1. Activities:

(1) About three years:

In the form of signing a contract, we guarantee that all customers who buy the new series of diamond ornaments will have sweet love and happy marriage in the next three years, and we will keep the "three-year contract" of happy marriage with our customers.

If the customer divorces within three years after purchase, the original money can be refunded with the divorce certificate (provided that the diamond ornaments are intact);

Note: the divorce certificate dated after the purchase date can only be used as a refund voucher, and the refund can only be made after investigation and confirmation by the civil affairs department of the national franchise store/counter where the customer lives (those who agree to divorce before purchase are not included in the refund scope).

(2) Holding hands for ten years:

Couples who are still dependent on each other for ten years after signing the contract will get exquisite wedding commemorative jewelry sent by _ Jewelry, wedding anniversary will be blessed by _ Jewelry and exquisite gifts, and they can often participate in various social activities organized by _ Jewelry.

2. Create publicity:

(1)20 _ _ 65438+ 10/(New Year's Day), 20 1 7 65438+10/5 (Saturday), 2066.

(2) 65438+February 23rd, 20__ _, 65438+1October 60th (New Year's Day), 65438+1October 5th (Saturday), 20__ _.

(3) During the event, we can advertise the event on TV stations from time to time, or we can advertise the significance of the event, details of participation, the address of local stores/counters, telephone numbers, etc. in the form of subtitles during prime time.

Activity budget of intransitive verbs

1._ Exhibition frame: 65 yuan× 2 =130 yuan, banner: 150 yuan;

2. Publicity page (DM): 0.5 yuan/Zhang×1000 copies =500 yuan;

3. The wedding anniversary gift is about 30×100 = 3,000 yuan;

3. Media promotion fee: about 5,000 yuan (all localities can re-budget according to local conditions);

4. Total: 8780 yuan.

Spring Festival theme activity plan 5

202 1 Spring Festival is just around the corner. In order to fully reflect the care and respect of the Party and the state, the Party and government in colleges and universities for veteran cadres, old teachers, veteran comrades, veterans and families of martyrs, and let them have a happy, peaceful and peaceful festival, according to the spirit of the notice from the State Council, China, the Provincial Education Commission and the Provincial Education Department, the Spring Festival condolence activities of "send warm, Doing Practical Things and Promoting Development" were launched. In order to do a good job in this condolence activity,

I. Leaders and departments participating in condolence activities

The whole condolence activity was led by the Ministry of Personnel, with the participation of the Party Committee Work Department and the College Trade Union. Invite the main leaders of the college to participate in important condolence activities, and the specific arrangements are attached.

Second, the object of condolences

Retired cadres, retired cadres at or above the county level, special-grade teachers, retired and demobilized soldiers, soldiers, martyrs and all retirees.

Third, the form of condolence activities.

1, held a forum respectively.

2, retired cadres, special teachers, retired cadres at or above the county level visit condolences.

3, retired, demobilized soldiers, soldiers, martyrs campus condolences.

4. All retirees attend the group worship dinner.

Four. Consolation activity budget

1, 39 retired cadres, retired cadres at or above the county level, special teachers, veterans, demobilized soldiers, soldiers and martyrs, with an average of 100 yuan, * * 3,900 yuan.

2. Symposium for retired cadres, retired cadres at or above the county level and special-grade teachers, membership fees and meals 1.200 yuan. The above expenses total 5 100 yuan, which will be allocated by the college.

3. All retirees will have a 2000 yuan Spring Festival dinner, which will be spent in the activities of retirees.

4. Give retirees 100 yuan solatium during the Spring Festival and spend it in the 20 10 retirement fund.

Verb (abbreviation of verb) condolences to the participants and schedule of the activity.

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