1, poor product quality: some jewelry stores may have quality problems in the production or sales process, such as using low-quality raw materials and rough manufacturing process, which may easily lead to poor product quality. If consumers buy such goods, it will have a negative impact on their reputation and word of mouth.
2. Service is not in place: As a service-oriented enterprise, the service quality of jewelry stores directly affects consumers' buying experience and willingness. If the service of jewelry store is not in place, such as poor attitude of sales staff and untimely after-sales service, consumers will be dissatisfied and distrustful of the store.
3. Low technical content: jewelry stores need to have high professional knowledge and skills related to jewelry. If the technical content of the shop is low, it is difficult to produce high-quality jewelry products, which will also make consumers doubt and distrust it.
4. price opacity: some jewelry stores may have problems such as opaque prices and exaggerated publicity, such as inflated prices and closed sales channels. All these will make consumers question the integrity and credibility of the store.
5. Poor after-sales service: There may be some problems in the use of jewelry products. If the after-sales service of the store is not good and the problem cannot be solved in time and effectively, consumers will be dissatisfied or even angry with the store. Poor after-sales service will also make consumers have negative comments on this store. Therefore, when choosing a jewelry store, consumers should pay attention to the reputation, reputation and service quality of the store, and choose a store with good reputation, good reputation and guaranteed service quality to buy products.