Chow Tai Fook ranks high in the comprehensive strength of the domestic jewelry industry, and Chow Tai Fook is also a leader in the diamond ring industry.
Among them, Chow Tai Fook's diamonds are all from South Africa, and Chow Tai Fook has two diamond processing factories in South Africa, which can produce about one million pieces of diamond jewelry every year, with many styles and rich types, with unique taste and charm. In addition, Chow Tai Fook also distributes rough diamonds for British diamond trading company DTC, and there is only one diamond dealer in Greater China, which shows the high quality and global influence of Chow Tai Fook diamonds.
In jewelry trading, the price of jewelry is written in a false price that is several times the elevation, and it takes a long time for customers to bargain to clinch a deal. At the end of 1980s, Chow Tai Fook initiated a "one-price" sales model, in which all goods were clearly marked and there would be no big discount.
"One-price" was not popular at first, because the customer was used to bargaining, and he would patronize other houses without reducing the price. But later, the guests found that we didn't reduce the price, and it was still cheaper than the price reduction of 50% in the same industry. They began to realize that shopping at Chow Tai Fook was more secure.