First of all, you should understand that as a salesperson, in your communication with customers, you should express "value" to him, not "price";

To understand "customer value", what is customer value?

It is the price that customers are willing to pay for a product. For example, luxury goods in some high-end luxury stores are not priced according to the proportion of production costs, but according to customer value, that is, the price that customers are willing to pay for some "added value" (such as status symbol, scarcity, design sense, good service, etc.). Your low price will be questioned by consumers.

After understanding this concept, you should explore the "value" of your product from the customer's point of view and make them willing to spend more money to buy the product. A salesman who talks about prices is not even a third-rate salesman.

Do your homework, practice affinity and eloquence, be good at insight into customers' hearts, and then master some practical sales skills, such as Franklin conclusion method and integrated structure method;

Work hard, sales is a very exercisable job, and you will get a reward if you pay!