Selling clothes is better than selling gold and jewels. Selling clothes is a necessity in people's daily life. The market demand is large, and the fashion industry is changing rapidly. It can quickly update products according to the trend. Compared with the jewelry industry, the starting cost of opening a clothing store is lower. Selling gold jewelry requires high initial capital, including inventory and storefront decoration. There are risks such as market price fluctuation and fake and inferior products in the gold jewelry industry. Gold jewelry belongs to high-end luxury goods, and its target customer base is relatively small. Therefore, it is better to sell gold and jewelry than clothes.