1, the ownership and management rights are different: the ownership and management rights of direct stores are concentrated in the brand headquarters; Franchise stores operate independently, and bear legal responsibilities and entrepreneurial risks independently.
2. Different management methods: the direct store directly manages the investment and operation of the store by the company headquarters, and all the store members are appointed by the company, and the headquarters centrally leads and mobilizes them; Franchise stores are operated by franchisees according to the guidance, training and assistance of franchise headquarters.
3. The characteristics of stores are different: the standardized and integrated management of stores in direct stores can effectively show the advantages and strength of the company as a brand image display window; Franchise stores have strong entrepreneurial agility, initiative and innovation, and can borrow the popularity accumulated by brand owners.