De Beers Jewelry is a world-class jewelry brand and a first-line jewelry brand in China. Therefore, the same diamond, due to brand value and quality style, is more expensive than its peers, and the price is generally tens of thousands of yuan.

De Beers is a monopoly diamond mining company located in South Africa, which was established on September 2nd. 1888. After monopolizing the diamond mining in South Africa, De Beers established a single diamond distribution channel, and on June 5, established a "central sales organization" in London, 1934, to uniformly sell rough diamonds and monopolize the global market.