Too many, first of all, a good advertising language must have a unique corporate culture, ideas, attitudes and so on. If you just want to find inspiration from slogan of other companies, Baidu search advertisements can be collected more than others, and most of them are familiar to everyone. I spent a long time choosing slogan in two companies, one is advertising law, and the other is really trying to show the company's characteristics. It's hard to make up for not staying in the company for a few years.

Since this is a solicitation, I'd better give a few examples.

Diamonds are eternal, forever.

Diamonds are forever created by De Beers, the largest diamond supplier. It is to create an eternal and precious image of diamonds and push them to the Chinese jewelry market. It is the most classic and vivid advertising language for diamonds.

To this end, De Beers also applied for trademark registration, using advertising words as trademarks, so that no one can use the same advertising words.

Ctrip is in hand, just leave.

I think this sentence directly makes Ctrip a brother in the tourism industry for a long time.

But because of this, the recent negative news always makes his sentence criticized.

Anta: Never stop Nike: Just do it.

You see, companies that care about sports. Concise and clear, a few words will deeply hook people.

Let's look at some retail, e-commerce and service categories. Slogan is more difficult because there are no physical products.

Tmall: A cat in heaven, so I bought it.

Hungry: Order takeout. Are you hungry?

Vipshop: a website dedicated to sales.

Suning.cn, keep it for you.

I think the similarity between * * * is obvious. Needless to say, how can you serve without letting people see what you do at a glance?

Therefore, for different enterprises and different industries, the form of advertising language is completely different, which is basically difficult to learn from. Relatively speaking, a simple advertising language should be rhyming and catchy enough as long as the sentence is fluent.