Because the company needs to reposition and upgrade its brand. As a leading IT service provider, Bi Ruifu has been committed to helping enterprises to carry out digital transformation and enhance their digital competitiveness. However, with the change of market and the expansion of business, the company needs to better meet the needs of customers and adapt to new technological trends. Therefore, the company decided to take Rishiya as a new brand to promote wider transformation and innovation. Rui Shi Ya consists of two words: Rui and Shi Ya, in which Rui stands for wisdom and insight, and Shi Ya stands for elegance and exquisiteness.