Top ten. Safir Gold ranks in the top ten in the industry. Safir Gold is a brand of Shenzhen Safir Jewelry Co., Ltd., which was established in 1993. It is famous for its exquisite craftsmanship and artistic design, and its marketing network covers the whole country. Safir Gold has its own Logo, VI, unified style and unified brand appeal. At the same time, it also invited international superstar Coco CoCo Lee to become the brand image ambassador.