activity theme
Price reduction every day on may 1 ST
Activity introduction
During May 1, 202 1-5, continuous spike activities were launched, starting from May 1, in the following order:
May 1 20: 00: 5 1 yuan spike, limited to 100 copies.
May 2, 20: 00: 4 1 yuan spike, limited to 100 copies.
May 3, 20: 00: 3 1 yuan spike, limited to 100 copies.
May 4, 20: 00: 2 1 yuan spike, limited to 100 copies.
May 5, 20: 00: 1 1 yuan spike, limited to 100 copies.
The spike time is fixed, so it is not easy for users to miss the event by mistake; The number of products does not decrease according to the price, which enhances users' confidence in spike, and only users who join the group can participate in spike.
Activity game
Use low-priced spike activity posters to attract users to scan the code and add the customer service personal number, then send an invitation to the WeChat group, put a spike activity link in the community announcement, the user clicks the activity link and forwards it to the circle of friends, and keep it for 15 minutes. The screenshot is sent to the customer service personal number for review, and you can get the value 99 yuan Prize!
When the spike activity begins, the customer service pushes the spike link on time, and the spike is limited.
Activity suggestion
1, price setting: spike commodity prices are from high to low, user participation is sustainable, and spike is held on time.
2. Event poster: The poster design clearly shows all goods and their spike prices, and the event time should be clearly marked.
3. Good goods recommendation: Add more popular goods information on the spike activity page to effectively drive the sales of other goods. It is recommended to provide products complementary to the spike activity, and the purchase intention is high.
4. Group announcement setting: Prepare to forward the guide language of friends circle and accurately guide users to forward fission.
On May 1 ST Labor Day, selection is an important keyword. Voting is suitable for all industries and is a classic screen game.
activity theme
Do a May Day voting activity, the theme can reach the target group, in order to form a screen-brushing activity, bring traffic and brand exposure. For example:
① The "most beautiful worker" is applicable to all industries. Participants upload photos about the theme of "labor".
② "The most beautiful rivers and mountains in the motherland" is applicable to all industries, and the contestants upload photos of holiday scenery.
Activity introduction
Users participate in activities, upload photos, and then share them with friends and WeChat groups for canvassing. The top three with the highest number of votes won prizes worth 1999, 1599 and 1299 respectively.
Activity game
Attract users to vote or sign up for voting with high prizes and related activity themes.
Activity suggestion
1. Details of event prizes: explain in detail how to collect prizes. Details of prizes can be displayed in graphic form to attract more users to vote.
2. Activity settings: set the post-voting link to guide users to jump to the special page, effectively improving performance.
activity theme
"5. 1 big discount"
Activity introduction
599 yuan of goods, users invited 10 friends to help bargain, and bought them at a low price in 59 yuan. Friends who help bargain can get coupons of 100 yuan, or they can launch bargaining activities and invite friends of 10 to help bargain, thus forming fission self-propagation of activities.
Activity game
Attract users to invite friends to help bargain at ultra-low prices, bargain users can get coupons, attract bargain users to help bargain, and constantly explore fission target groups.
Activity suggestion
1, commodity setting: the original price of the commodity is in sharp contrast with the reserve price, highlighting the value for money.
2. Coupon setting: Set coupons as cash coupons to guide users to convert online consumption or store consumption.
Have you learned the marketing game of Labor Day? Countdown to the May Day holiday 13 days, and quickly implement your May Day marketing plan!